Monica Siegman

User-generated content, or UGC, is exactly what it sounds like: content generated by customers about a brand. UGC is usually

Social media is arguably one of the biggest sources of stress for marketing teams. It can feel like you’re just

Branding, whether your company is B2C or B2B, is critical if you want to stand out from the crowd. Especially

With over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a

Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest

Images are usually the first thing that people see on social media and sometimes the only one they remember. They

Are you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by

As you well know, most people usually don’t buy your product or service the first time they visit your site.

In April of this year, Facebook introduced chatbots for their messenger service, opening up an entirely new avenue for businesses

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding

Maybe you’re a social media specialist in desperate need of reinforcement. You’ve answered, “What’s the value of social media for

If you’re marketing on Facebook, you probably have an idea just how powerful social media has become for e-commerce. In

The Need ShopAtHome, an online shopping solution that connects digital shoppers with deals and cash back offers, wanted to improve

Jump to Wag N’ Wash Case Study Infographic Who can say no to a puppy? Definitely not anyone at Volume

You see CTAs like these every day — but what actually makes someone click? How do you write a call

“I don’t get any results from Facebook.” “The ROI from Facebook Marketing doesn’t exist.” “I’m posting on Facebook and not

Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It

Snapchat filters! You know them, you love them, but have you ever wondered where they come from…or who they come

It’s no secret that fast-casual dining is one of the hottest trends in the food industry right now. Indeed, it’s

We are moments away from “back to school” season; when Target commercials feature happy children running around in backpacks, summer

We run a lot of Facebook Local Awareness Advertising Campaigns for our clients. We also have plenty of conversations about

It’s no secret that Facebook advertising is starting to become one of the best ways to reach, engage and grow

It’s no longer a question of whether or not to have a website, a social media presence, and a digital

Over the past fifteen years, the meaning of the pound symbol (#) has evolved. Once exclusively used on phones and