Images are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users. For your business to succeed on social media, your images need to be clear and on-brand. Image size is also an important aspect, as the incorrect image size can make your brand look unprofessional.
If you don’t pay attention to the recommended sizes for each social media channel, you’ll find that your images may be blurry or cropped. This social media image size guide will help you pick the right pictures.
The recommended profile picture size should be at least 180 x 180 pixels. It’s important to know that business page images will be cropped into a square. Facebook says that you’ll get the best results with a PNG file.
The cover photo appears on the page at 820 x 312 pixels. It’s best to stick to that size as Facebook will stretch smaller ones, which can affect their quality.
Unlike all the other social networks that crop the profile photo in a square, Instagram goes for a 110 pixel-wide circle. Therefore, if you have a logo, keep it in the center.
The optimal Instagram images are 1080 x 1080 pixels, although recent updates now mean that you can post non-square images. Instagram ads use the Facebook advertising system linked above.
When it comes to profile photos, always choose square ones. The perfect size is 400 x 400 pixels. Pay attention to the header as a poor-quality picture will look awkward.
When posting, use high-resolution images. The ideal size is 1500 x 500 pixels.
Twitter has strict guidelines for ad sizes as well. So make sure you check the Advertiser Creative Specifications and comply with the rules.
LinkedIn is all about professional headshots so if you want to get the perfect size, go for a square 400 x 400 pixels image that doesn’t exceed 8 MB. When it comes to the background image, a 1536 x 768-pixel picture that’s less than 4 MB is the way to go.
For companies, the logo image should be smaller than for personal accounts – 300 x 300 pixels. The recommended background image size is the same.
The standard LinkedIn ad size is 100 x 100 pixels. The platform will reduce or stretch all pictures to this size.
Using high-quality photos and adhering to the correct sizes on social media will help make your business’ social media pages stand out. If you are looking for additional help managing your business’ online presence, reach out to the social media marketing team at Volume Nine today. We’re here to help!