Digital Marketing in the Outdoor Industry
The outdoor industry is changing. Sustainability reigns supreme, inclusivity is paramount, and brand awareness is the ticket to retail success. You need digital marketing solutions that help you navigate this new landscape of outdoor industry marketing, and that honor what makes your brand stand out. But to do so, you need to be seen where your most adventurous buyers “live” online, and you need to be seen on the tools and platforms that connect best with that audience. This includes social media, but also Google search results, where outdoor brands can feel drowned out in a sea of competitors.
Outdoor brand loyalists are a unique breed of consumers: they are happy to wear the label of their favorite brand and are highly selective about the product and the ethos of the company. Your digital strategy, as a result, needs to provide well-timed product promotions, ads, and content that show audiences the quality of your products — and focus on the ethos of your company as a major selling point (because it is). This requires a highly focused strategy, one that is aligned on different channels and customized for different buyer personas and journeys.
And of course, in a world where everyone’s outdoor adventures are posted on social media, consumers want to see your brand in action. Leveraging influencers and brand advocates to grow your visibility on social can be powerful, but creating a strong relationship with quantifiable results is time-consuming. Understanding outdoor social media marketing strategies, managing high volumes of social content, and perfecting the art of the social media ad can all add up to overwhelm for your existing team.
Custom Digital Marketing Strategy
For the outdoor industry, our custom strategies and services aren’t just cookie-cutter marketing plans. When you engage us, our first step is always to sit down with your team and walk through your business to talk about which roles your marketing team has filled, what campaigns have achieved (or not achieved) in the past, and where you’re struggling most. We then work through your customer base, finessing your ideal customer persona so we can see exactly who interacts the most with your brand.
From there, we help you get the boots on the ground. We’ll work with you to create a plan of action that addresses your need for more brand visibility, your social media feeds, your relationships with influencers, your content creation, and even your place in Google SERPs. Whatever solution your brand needs, we’ll create and implement a plan to get you there.
- Need people to know your brand exists? We’ll help you differentiate and showcase your brand by using ads, social media, and SEO to build brand visibility, traffic, and shoppers.
- Want to connect with influencers, but don’t know where to start? Influencer marketing is critical for outdoor brands. We’ll help you build an influencer network and processes to grow your audience.
- Tired of not showing up on Page 1 of Google? You need content that establishes your brand as a great resource. Let’s create adventure-focused content, blog posts, how-to guides, and more together.