Skip to content
Volume Nine
  • Capabilities
    • Social Media
    • Content
    • SEO
    • Paid Search
    • Analytics
  • Industries
    • Ecommerce
    • Consumer Products
    • B2B Brands
    • All Industries
  • Resources
    • Insights Blog
    • Guides
    • Success Stories
    • Speaking
  • About V9
    • The V9 Team
    • Join the Team
    • V9 Gives Back
  • Let’s Talk
  • Instagram
  • Facebook
  • Youtube
  • Twitter
  • LinkedIn
(303) 955-5228
facebook funnel strategy
Author - Carly Webber

The Facebook Funnel: Create a Social Media Strategy that Converts

Carly Webber
  • Social Media

“I don’t get any results from Facebook.”

“The ROI from Facebook Marketing doesn’t exist.”

“I’m posting on Facebook and not getting results.”

I hear iterations of these frustrations from people on a daily basis. If you’ve had similar thoughts about the marketing you’re doing on Facebook, you might be going about it the wrong way. DON’T GIVE UP! THERE’S HOPE!

Any good social media strategy starts with laying out realistic business goals. These goals will usually be as follows:

  1. Brand Awareness & Exposure
  2. Establishing Brand Credibility & Authority
  3. Increasing Qualified Referral Traffic
  4. Building New Qualified Audiences
  5. Converting Audiences (Purchases, Sign-ups, Leads, In-Store Traffic, etc.)

It’s no secret that businesses are most concerned about that 5th goal. After all, revenue is pretty essential to having a successful business. #MakeThatMoney

When it comes to using Social Media to achieve that goal, it’s important to remember:

You can’t get to Goal Number Five (conversions) without starting at Goal Number One (brand awareness & exposure) and working your way down. 

facebook funnel social media strategy

This is the Facebook Funnel. Each stage of this is vital to achieving every goal listed above. Within each stage, it’s important to know:

  • Audiences: What audiences you should be going after and building.
  • Content: The types of content that will engage and drive users to continue moving down the funnel.
  • Metrics: What types of KPI’s you should be paying attention to and measuring to ensure optimal results.

In this slideshow, you will discover these key components in each stage of the funnel with examples that we’ve used with some of our amazing clients.

If you need help developing a Social Media Strategy that converts, you’ve come to the right place. Contact our team today to get a plan for your business to succeed on social media (and mainly so you can stop being so frustrated with this whole Facebook thing).

Subscribe Via Email

Categories

  • Content Marketing
  • Digital Marketing
  • SEO
  • Social Media
  • Uncategorized
  • V9 News

Recent Insights

  • 2021 Digital Marketing Stats 2021 Video Marketing Stats Brands Shouldn’t Ignore
  • Ski Resort Marketing 9 Ski Resort Content Marketing Strategies, In a COVID World
  • Resort Marketing Tips Resort Marketing: 10 Actionable Tips for a Post-COVID-19 World
  • How to Build A Stronger Business with Social Listening How to Build A Stronger Business with Social Listening
  • 2020 Digital Marketing Guide for Manufactures 2020 Digital Marketing Guide for Manufacturers

Related Insights

How to Build A Stronger Business with Social Listening How to Build A Stronger Business with Social Listening Inbound vs outbound social Inbound Social Media Engagement vs. Outbound Social Media Engagement Easy Steps to Get into Partnerships   Influencers Easy Steps to Get Into Partnerships and Influencers

Looking to grow your business online?

From building brand awareness on social media to driving traffic from search engines, Volume Nine helps you connect with your target audience to grow your brand and revenue.

Let’s Talk!

Subscribe to V9 Insights via Email

Sign up for our trends, commentary, analysis, and maybe an occasional joke.

  • Capabilities
    • Social Media
    • Content
    • SEO
    • All Capabilities
  • Industries
    • Ecommerce
    • Consumer Products
    • B2B Brands
    • All Industries
  • Resources
    • Insights Blog
    • Videos
    • Success Stories
    • All Resources
  • About V9
    • The V9 Team
    • Join the Team
    • V9 Gives Back
    • Privacy Policy

OFFICE HOURS:

Monday - Friday 8am-5pm
p:(303) 955-5228 a:1312 17th St #942
Denver, CO, 80202
Privacy Policy

Volume 9, Inc 1312 17th St #942 Denver, CO 80202 (303) 955-5228

  • Instagram
  • Facebook
  • Youtube
  • Twitter
  • LinkedIn