Content Marketing Services
Most online content’s just noise. So, how do you publish something worth reading?
Content that Cuts Through The Noise
Anyone can create lots and lots of content. It might even be structured to leverage SEO and be shared on social media. But the key to success is knowing what content goes where, when to post it, and how each piece is going to improve your bottom line now and in the future.
Why Volume Nine?
Most brands realize that investing in content is a critical part of digital marketing. At Volume Nine, we customize successful content programs that follow a strategy, produce high-quality, relevant content, and optimize and promote posts on social media for maximum visibility.
Having a great team is critical to your success! You will be working with a dedicated team of expert specialists who will be led by a seasoned Director who has close to a decade of Digital Marketing experience.
Results, Not Packages
Unlike most agencies that are structured to deliver a core set of marketing services faster and cheaper, we focus on what’s most important to your business. We’ll help you make the right decisions with your marketing dollars.
Extension of Your Team
Don’t waste your time in long meetings or reviewing fancy presentations. If you want a “get it done” type of agency, we align with how your team likes to work and efficiently get the right tactics done to drive results.
Content That’s Great
Customer attention spans are short. There simply isn’t time for subpar content online. Every piece of content you publish reflects your brand and thought leadership. Whether it’s a web page or white paper, we’ll make sure you feel proud to have users consume your content.
Content We Create
Most in-house marketers don’t have the time to write content. So, not surprisingly, they also don’t have the time to generate topics, manage deadlines, review content for accuracy, grammar, and brand guidelines, curate images, or publish the content. We’ll take care of it all.
Content That Sells
Well-written content can have a huge impact on your bottom line. Great content ranks in search engines, gains links and shares in social media, and converts traffic to customers. We work with brands to create content that drives amazing results for years.
Want to create high-quality content on a consistent schedule?
1. Set Key Performance Indicators (KPIs) Establish the most important metrics that’ll determine success.
2. Identify Personas Understand your industry and target audience needs.
3. Perform Content Audit Review existing content looking for initial opportunities and content gaps.
4. Develop Content Manage your editorial calendar and produce optimized content on schedule and on budget.
5. Promote Content Amplify your content to the right target audience online.
6. Measure Data Review the results to determine needed adjustments to your strategy.
Content Marketing Services
Most people see thousands of ads a day. T-h-o-u-s-a-n-d-s. That means they’re constantly being bombarded with brand messages that start to sound the same over time. We break through the noise with content that not only engages but educates your customers.
We craft a custom content strategy for your company that’s designed to drive rankings, improve brand visibility, increase conversions, and turn casual site visitors into loyal customers.
We build out the key attributes, demographics, and psychographics for your top buyer personas. Personas are critical to ensuring your content resonates with the right audience.
We create benefit-driven blog articles and a targeted plan for your ideal customer to help answer their questions and solve their challenges. We’ll also make sure your editorial calendar stays on track.
We execute a content campaign by blending strategy, execution, and delivery to give your business the results it deserves. We know what works when it comes to copywriting and design.
We utilize the best methods and tools to empower you to get your content in front of your target audience. Every brand wants to get their message out there, let us do the heavy lifting.
We help you put out content that’s right for your audience so you stay top of mind, and inbox, without draining internal resources. Even with the rise of social media, email marketing continues to dominate.
We find ways to make information exciting and interactive for your followers. We’ll utilize assets like whitepapers, long-form articles, and infographics to connect with your target audience.
We assist with press releases, guest blog posts, and other earned media to help users find your brand in different ways online. Offsite content can be a powerful weapon to boost awareness of your brand.
We translate your business goals into Key Performance Indicators like impressions, traffic, conversion rate, and more, to ensure your content is driving a positive return on investment.
Search Engine Optimization
We optimize your website for search engine rankings to drive consistent awareness, leads, and sales for your business. We’ll help you connect with your customers at the exact moment they’re searching for your services or products.
Content is the heart of any great Digital Marketing campaign, and we’re here to help ensure your content fits into your overall Digital Strategy.
Social Media Marketing
We implement a social media strategy across multiple channels that complements your digital strategy and increases brand visibility and growth. We’ll promote your website content to your target audience along the way.
Content Marketing for American Adventure Expeditions
We’ve worked with four different SEO/Digital Marketing companies over the past 12 years, and no one has come close to delivering the results that Volume Nine has! We saw a 40% increase in revenue last season, which is even more impressive considering our industry was flat overall. I would highly recommend them to anyone…except my competitors!
Mike Kissack | Owner of American Adventure Expeditions
Ready to brainstorm creative content pieces?
It’s one thing to imagine how engaging marketing content can impact a company’s bottom line — it’s a whole other thing to read real success stories about the difference well-thought-out content makes.
Westline Village leveraged our content marketing services to increase organic sessions by 136%. More importantly, the content attracted many qualified buyers and they sold all 175 townhomes a full year before expected.
Read Success Story
American Adventures Expedition
Despite their established service and presence in a highly tourism-driven area, American Adventures Expedition (AAE) wanted to increase market share. After implementing our strategy, AAE was happy to see booking growth of 40% year over year – despite a flatline in the industry.
Read Success Story
TUUCI Blog Marketing
As an outdoor shade company with a unique brand and lavish products, TUUCI needed to adapt its brand messaging for a new customer base. We helped them launch a blog, develop an FAQ section, and hone their content driving more than 864 conversions.
Read Success Story
Frequently Asked Questions
See below to find out if Volume Nine’s content marketing services are right for your brand.
How are you different from other content marketing agencies?
While most content marketing shops are focused on giving you the lowest price per word for copywriting, we are focused on giving you the highest quality content possible, and making sure you don’t have to do much work in the process. As a full-service agency, we can also help you plug content marketing into a holistic digital marketing strategy.
How do you define “high-quality” content?
For us, high-quality content means that it’s a great piece of writing that matches the intent of the topic. High-quality content is on brand, grammatically correct, optimized for SEO best practices, and easily digestible. It also has great rich content such as images and videos.
How does your pricing compare to other agencies?
We’re happy to chat or provide a quick quote by email. However, you can expect our pricing to be higher than services like text broker, but cheaper than what most branding agencies would bill.
How do you measure success?
Success is always relative to your overall business goals. From there, we establish your top KPIs, as well as identify secondary metrics, to help us evaluate your content performance holistically. Some of the top metrics we measure include: organic impressions, organic queries, organic landing page traffic, inbound links, social referral traffic, social shares, social engagement metrics, conversions, conversion rate, and time on site from blog users. Whether it’s brand awareness, sales or lead generation, we can help you track what matters most to your business.
Can you write content for niche audiences and/or technical topics?
Yes, we absolutely can! We’ll spend time interviewing you and your team and work to recruit a writer with experience in your field. For some clients in highly specialized fields, we’ll check with your team to ensure the content’s substantive and accurate.
Do you have experience writing content in regulated industries?
Yes, we’ve worked with financial institutions, nutritional supplement brands, healthcare companies, housing brands, Fortune 50s, and more. We’ll start by documenting and reviewing any regulations for your industry. From there, we’ll adjust our timelines and delivery dates for content to account for additional compliance review time.
I have a writer I just love, could we use them along with your services?
Of course. If you have a great writer you’d like us to work with, we’re happy to do so. And if you’re paying for copywriting services directly, that’ll bring the overall pricing on your retainer down.
What CMS systems can you work with?
We’ve worked with a ton of CMS systems over the years, including a few homegrown ones, so we’re confident we can use yours. That being said, we have a lot of experience with WordPress, Magento, Shopify, and Squarespace.
What types of content have you created?
Blog posts, articles, guides, infographics, listicles, press releases, eBooks, quizzes, contests, blogger content, website pages, third party content, product detail pages, social media content, videos, and more!