Spot-On Social Media
Social media can seem fickle and time-consuming. And it’s often misunderstood. But social media has the power to create real fans who buy — and brand ambassadors who spread your awesomeness. We’ll flex our social (media) skills for you to build brand loyalty and website traffic.
Disciplined troops win battles. We ensure your content’s on-brand, engaging, and delivered in a way that’s easy for you to review and approve. We also have dialed-in processes for boosting content and engaging your audience to ensure we’re steadily growing visibility and brand engagement.
Social media visuals are critical to communicating your brand story and capturing your audience mid-scroll. We’ll utilize a mixture of video, static images, custom graphics, and illustrations to keep your feed diverse and looking great — and help support your overall social media strategy.
Don’t waste your time in long meetings or reviewing fancy presentations. We’re a “get it done” type of social media marketing agency focused on tactics that drive results. We align with your brand and work together to drive authentic engagement on your social pages.
Want to Increase Your Social Media Engagement?
Sample Monthly Timeline
Step 1: Your content will be created ahead of time, so posts are scheduled out for the month. Throughout the month, we’ll strategically boost content to maximize visibility for you.
Step 2: As the month starts, we’ll analyze what is and isn’t working. We’ll have a meeting with your team to review the monthly report to make sure we’re aligned and brainstorm new ideas.
Step 3: You will receive next month’s calendar by mid-month. All creative will be on brand and designed towards your goals. We can deliver sooner for more approval time if needed.
Step 4: You have two weeks to review and approve your calendar. Our social media software makes providing feedback quick and easy. Over time, you could review your calendar in minutes.
Social media platforms are constantly changing. From Pinterest to Facebook, we’re tuned into what’s trending in social media. We mix and match mediums to craft posts that pack a punch and establish a strong social presence for your company. Knowing what to post, when to post, and how often to post’s our specialty…building consumer trust and creating traffic growth’s our priority.
Social Media Audit
We help you develop a social media strategy across multiple social media profiles that engage your specific audience. Implementing a strategy is necessary for brand visibility and growth and ensuring you maximize your results.
Social Media Management
We provide high-quality content, engaging copy, and core messaging centered around your target audience. From there, we’ll use a combination of paid boosting and engagement tactics to get maximum visibility for each social media post.
Social Media Advertising
We help you craft eye-catching imagery and on-point messaging that’s delivered right to your target audience via key demographics. Our social media advertising services can help drive website traffic, grow followers, and increase your sales.
Social Media Content
We take your brand to the next level with strategy-driven, high-quality images and short, engaging videos that’ll make your brand stand out from the competition on social media. We know how to make the imagery on your platforms catch your audience’s attention.
We engage with and leverage (real) influencers to build your brand awareness, drive website traffic, increase your following, improve link profiles, and more. Influencers are building large audiences online and on social media — are you tapping into them?
Social Media Engagement
We perform consistent engagement tactics on behalf of your company, allowing you to connect with your audience, build brand loyalty, and reach potential new customers. For brands struggling to grow followers, social media engagement can be the missing link.
We craft a custom content marketing strategy to improve brand visibility, increase conversions, and boost search rankings. We’ve got simple, easy-to-implement tips to turn new site visitors into loyal customers who can’t get enough of your brand.
Pay Per Click (PPC)
We create a targeted PPC strategy to strategically align with your SEO program. You’ll make the most out of your Google Ads campaign dollars with our experienced Google Ads campaign management and consulting and analysis services.
We connect you with your customers when they’re searching for your products or services. With more than a decade of experience helping brands beat the algorithms, we’re skilled at optimizing your website for search engine rankings to drive consistent awareness and sales for your business.
Social Media for CCU
I have really enjoyed having the opportunity to work with V9, they have done wonders for our social media campaigns. Our engagement on social media has increased significantly. They do a really good job of posting relevant material on our Facebook, Twitter, Pinterest, all across the board, and really get people excited about our brand and what it is that we have to offer.
Tia (Anderson) Gerdson | AVP of Strategic Marketing at Colorado Christian University
Ready for a Social Media Upgrade?
GloPro Brand Awareness
GloPro turned to Volume Nine to help consumers better understand their unique product offering in the highly competitive makeup industry. See how their #glointheknow social media marketing campaign helped drive awareness and reach for their brand.
Read Success Story.
Frequently Asked Questions
Have a look at the answers to some of our most common social media services questions to see if Volume Nine is the right partner for your brand.
What platforms can Volume Nine help with?
We can help with Facebook, Instagram, LinkedIn, Twitter, and Pinterest marketing. Even though it doesn’t work as a traditional social media platform, we can also help brands with YouTube.
We’re also in a testing and innovation phase for utilizing TikTok marketing for our clients.
How long does your onboarding process take?
From kickoff to the first post published, our onboarding process can take around thirty days. This depends, of course, on the complexity of your brand communications and your approval processes. We strategically put in the hard work upfront to ensure we can publish high-quality content based on an overall content strategy.
If you need content published faster, we can expedite the content process and produce content in as little as two weeks. We’d also be happy to create immediate filler content while developing a strategy if needed.
What counts as “high-quality content” for social media?
Glad you asked! The secret sauce of our successful social media campaigns is producing high-quality, shareable content that’s original and consistent with our clients’ brand strategies. Every post we craft is based on your goals and strategy, with the intention of attracting your target audience.
We give your social copy just the right tone while keeping the creative aesthetically pleasing. We’ll stay within your brand guidelines — and we understand that the marketing strategy, brand messaging, and art direction can change on each platform, so we’ll adapt to each platform’s audience and intent.
We’ve got the know-how to produce high-quality content consistently across multiple platforms and develop a content calendar that makes your social media marketing efforts work effectively for your brand.
Why do some agencies recommend a higher frequency of posts?
You may have seen that other agencies focus on producing and publishing as many posts as they can. Other agencies often operate under the impression that you have to constantly post on social media to remain relevant and get engagement. More often than not, though, each post is being seen by the same few people (1%-2% of followers) over and over again – which isn’t effective and can lead to brand fatigue.
We do the complete opposite. We create lower-frequency, higher-quality, strategy-driven content with a purpose that’ll yield the best results and achieve your brand goals.
In accordance with Facebook and Instagram’s algorithm (and other algorithms), if a brand’s posting a lot with very little engagement, its content will be shown to fewer and fewer people in newsfeeds. Consistent low engagement = consistent decline in impressions and reach.
Every social media post’s a reflection of your brand and communication strategy. We carefully craft everything in order to build brand trust and credibility and avoid unintended crisis communication issues.
Many agencies duplicate posts across channels with little to no customization. This can be an extremely harmful tactic as different users expect a different experience from each.
Your social media pages serve as an extra channel for users to research what you offer — making sure you have clear, well-planned content that speaks to what those users are searching for is vital to a customer journey.
Why is social media community engagement important?
Users have come to expect brands and companies to behave just like other humans on social media. They expect to get quick responses to customer service-related issues, have their questions answered, and be acknowledged directly when they post about or tag the brand. Social media has changed the way companies interact with their customers, and staying on top of those trends is important to staying ahead of the competition.
In addition, the concept of outbound engagement where you seek out conversations and engage with other people’s content is a very powerful way to get your brand name out there authentically and effectively. Creating a strategy for connecting with your target audience personally is vital for a successful digital marketing strategy.
What metrics are important for social media?
There are hundreds of available data points across social media platforms, posts, and various analytical reporting tools. The ones that typically have the most relevance include those related to:
- Awareness: Impressions and reach. Reach includes both showing up in your followers’ feeds as well as the followers of those people who share your content.
- Engagement: Likes, comments, shares, and clicks. A high post engagement rate means that folks actually liked what you posted and found it interesting.
It’s important to look at both of these data sets to ensure you’re educating and moving folks down the marketing funnel. This requires increasing your reach and improving your engagement.
- ROI: Referrals and conversions. It’s also important to think about your click-through rate (CTR) in ads and posts. A high CTR means we produced an effective piece of content.
- Customers: Response time and rate. While it’s important to focus on your posts and ads, you should also monitor your customers’ experience with your brand.
There are also vanity metrics, like the number of followers on a platform, that can be tracked on your reporting dashboard.
However, we feel that the metrics above are the most common and important metrics that should be collectively monitored. With time, we can always add additional metrics that are relevant to your goals.
How long does it take to see results from social media marketing?
As you can imagine, this can vary widely. In general, though, when brands switch to our social media marketing services, we see immediate improvements in post engagement and reach.
For brands that are more focused on lead or revenue generation, we generally advocate spending time on engagement and building your audience before focusing on more bottom-of-the-funnel promotions.
What’re some of the results your clients have seen from your social media marketing services?
Every campaign is based on the KPIs that a client sets with us. For the clients who’re focused on leads/sales, some of our best ad campaigns have seen a 14:1 ROAS. And we’ve seen single organic posts drive incredible revenue numbers.
For clients who are focused on branding and engagement, we generally see a huge impact here quickly. One of our best examples is Bed Head Styling, with whom we drove a 3,918% increase in engagement.
See more of our social media marketing success stories here.
Why should I choose Volume Nine as my social media partner?
There’re a few reasons that Volume Nine’s ability to achieve great results for our clients:
- We start with strategic alignment and ensure we’re communicating to your target audience with the right brand message.
- We focus more on lower-frequency, higher-quality content than most agencies so that you’re building brand awareness and trust — while also hitting your engagement and sales goals.
- We’re extremely data-driven, so when something works well, we lean in to get even better results.
- In addition to our overall social media awesomeness, there’re a few things about our agency that make us a great partner for your team: our availability, our transparent reporting, and our commitment to becoming an extension of your team. We’re also dedicated to your success and willing to put in the work to see that success happen.
What should I be looking for when evaluating social media management companies?
If you want a social media company that’s going to drive consistent results, here are a few great things to consider:
- How long have they been in business? Companies that are only a year or two old might be struggling to still establish core systems and experience.
- Did they ask about your business goals? This is a pretty big giveaway early on — if they’re going to be focused on driving the results you need, they should ask about that before they bid out services for you.
- Who’s writing the copy and designing the graphics? Agencies with low prices are notorious for outsourcing this type of work overseas. Yes, it’s cheap, but you get what you pay for.
- Who’s going to be your account manager? A company might dazzle you with its list of clients and case studies, but who’s going to be your main point of contact? What kind of experience do they have and are they a good listener and fit for your team?
- Do they have an established process? Do they have things like service level agreements, social media software, project management tools, and standard reporting?