Digital Marketing for Pet Brands

Pet companies have more of an opportunity than ever to build a unique, engaging brand online. Volume Nine has spent more than a decade helping pet brands increase sales by connecting with their audience in an authentic way.

dog with paw on tablet

Marketing you’ll love from, team members who love pets!

We love working with pet brands, as our pets have a special place in our hearts. We know that for pet brands, helping you be successful isn’t always about the bottom line, but instead how many furry friends and families you can help. We can help you transform your brand identity into an effective digital strategy that builds your brand and drives sales.

Are you interested in how your digital marketing is stacking up? Get a free digital marketing assessment & opportunities report.

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The Pets of Volume Nine

Anything is paw-sible with a kitty or a dog. If you’ve had a ruff day, relax and enjoy meeting the furry friends of Volume Nine. It’s the leashed we can do.

The strategy for pet brands

The future is bright for pet brands. 68% of US households have at least one pet, and that number increases with more digitally savvy consumers, with three out of four millennials owning a pet of some kind. Source: Bookly.

For pet brands, it’s not about running a bunch of discount sales or spamming your audience with your logo and messaging. We like to start by helping you adopt some components of Lifestyle Marketing. We’ll help define your target audience and tribe, then create an outreach strategy that usually begins with building your social media community. From there, we’ll help you develop your social media engagement to build brand awareness & affinity.

At the same time, we will help establish a full-funnel strategy for your brand so that your audience can successfully find & complete a path to purchase. Ranging anywhere from “top of funnel” content to “bottom of funnel” conversion rate optimization, we want to make sure you are meeting your customers where they are.

Common digital marketing tactics for pet brands:

  • Lifestyle Marketing
  • Target Audience Development
  • Social Content Strategy
  • Content Marketing
  • Social Media Content Calendars
  • Social Media Engagement
  • Social Media Advertising
  • Google Ads (PPC)
  • Video Marketing
  • Search Engine Optimization (SEO)
  • Conversion Rate Optimization (CRO)
  • Email Marketing

Feeling frisky?

If you are interested in how Volume Nine can help grow your brand and drive more customers, we’d love to chat more. Or if you aren’t quite ready to talk, but are interested in how your brand is measuring up, we are also offering a complimentary digital marketing assessment.

Looking to grow your business online?

From building brand awareness on social media to driving traffic from search engines, Volume Nine helps you connect with your target audience to grow your brand and revenue.

Let’s Talk!