Social Media

Twitch’s growth in popularity has skyrocketed over the past four years. While advertisements are dominated by big brands such as Mcdonald’s, Samsung, Pizza Hut, Ragu, and other national companies, advertisers can still get into Twitch in more impactful ways. Below are some ways to reach your target audience without spending big dollars against brands with a national presence.  When are Twitch ads shown? Streamers, or channels, can choose how often ads run during their streams. You…

As the 8th most visited website in the world (source), it’s fair to assume that you’ve at least considered Instagram for part of your marketing strategy in 2023.  Many brands ask for our support in planning an Instagram strategy or campaign, and here are some of the main things we recommend we work through with them.  Step #1 – Why Do We Need This?   Before we start here, I think it’s good to note that…

Here at Volume Nine, we’re built differently. Founded in 2006, we are a Denver-based digital marketing agency that helps brands rise beyond the noise and connect with their audiences. For years, we’ve been pushing the limit and challenging our creativity to ensure our clients the best possible solutions for their different digital needs. Today, we’re celebrating a wonderful recognition that was made possible by our clients’ support and success. During the annual Clutch Leaders Awards…

While paid social media KPIs are essential to include in your key performance indicators, don’t forget to measure your organic social media efforts.   Organic social media marketing is highly cost-effective and plays a crucial role in your relationship with your customers. It should complement your paid advertising and your overall digital marketing strategy. Focus on what matters in your social media performance instead of chasing a lot of vanity metrics. Your social media content can also create brand awareness while providing an authentic look into your organization….

LinkedIn is a resource hub. It’s a place where people post updates, share company news, professionals seek jobs, pitch potential customers, and members chat and connect. Learn how to improve the effectiveness of your company’s LinkedIn page with these tips. 1. Improve the design of the company pageOn social media, visuals are everything. If you don’t grab viewers’ attention right away, they won’t bother reading the content. Short and engaging videos are powerful, while strong…

The TikTok invasion isn’t going away anytime soon. In fact, it continues to be one of the fastest-growing social media platforms around. Additionally, these types of videos have quickly made their way to Instagram via Instagram Reels. This is why brands are incorporating these videos into their marketing strategy to expand their reach and increase engagement. If you are looking to get started with TikTok videos or Instagram Reels for your business, here’s some ideas…

If you’re overseeing your brand’s social media marketing strategy, chances are your to-do list is already looking pretty full. But that doesn’t mean that social listening shouldn’t be a priority for your team. When your customers and competitors are using social media like never before, it takes powerful insights to level up your social media strategy. So what exactly can social listening do for your business? Why Your Business Needs Social Listening Competitive Analysis Just…

Social media engagement has become a hot topic in recent years. With social algorithms like EdgeRank giving higher visibility to brands with high engagement scores, it’s more critical than ever for brands to inspire reactions & comments with their social content. To help brands try to improve their engagement metrics, we developed a proprietary process & checklist they can follow. Click here for our full social media engagement guide. However, as a first step to…

Before the internet and social media largely affected advertising and marketing, celebrities were paid to endorse a product, service, or campaign. Now, influencers make this type of marketing much more accessible. An influencer — aka someone who has a large following on social media — can work with a company to promote a product or service to their audience. Think of influencers as the new-and-improved version of celebrity endorsements.  When done well, influencer marketing can…

User-generated content, or UGC, is exactly what it sounds like: content generated by customers about a brand. UGC is usually thought of as social media photos and/or videos, but product reviews, blogs, and content on other forms of media count, too.  Why should you care about UGC? Think about it: it’s content already created about your products or services and then shared online. Your company doesn’t have to use your own resources to create that…