Social Media
Instagram is a vibrant digital landscape where creativity can be used to connect with anyone. It can also be just as powerful and useful for your business as it is for creators to drive your brand awareness, build a loyal community, and open up new opportunities. So, how can you grow? While there is fierce competition and constantly evolving algorithms, let’s dive into some creative strategies that will help your follower count rise this year. …
Read MoreWhile TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly three times more Reels compared to Q1 2022. For more detailed insights, refer to the full report here. This shift…
Read MoreThe rise of webinars in the business landscape signifies a transformative shift in how companies engage with their audience and showcase their expertise. Unlike traditional methods, webinars offer a dynamic and interactive platform where businesses can connect with their target audience in real-time, fostering a sense of community and facilitating direct communication. These sessions go beyond static presentations, allowing for live Q&A sessions, interactive polls, and the opportunity to address specific concerns, creating a more…
Read MoreWith the continuous growth of digital influence, manufacturers are finding that a strong social media presence is no longer optional–it’s a must. While it comes with unique challenges, like conveying complex processes in a relatable way and standing out in a product-focused industry, having a creative and strategic approach to social media marketing can make manufacturers stand out. Let’s dive into 10 social media tips and strategies you can leverage to amplify your brand, build…
Read MoreIn a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok. Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories. Longer IG Reels (90 seconds +) generated more than double the video views compared to TikTok. Facebook Live saw a surge in brand usage during Q4 2023, with 1.5…
Read MoreWhen the season of giving comes around, it’s not just the jingle of bells that should be getting louder—it’s the buzz around your non-profit’s social media and content marketing strategy that should be amplifying, too. In a world where a single hashtag can launch a movement, your mission deserves a spotlight on the social stage enhanced by strategic content. It’s about leveraging the digital sphere to connect, inspire and drive the spirit of generosity to…
Read MoreFinding a new social media agency can be, well, downright exhausting. One of the baffling things? The wide range of prices you might encounter for seemingly similar services. Take, for instance, managing a Facebook page. While one agency might pitch a $500 fee, another could come in at $5,000, yet another might even quote $10,000. The vast disparity in pricing can make the hunt for the right agency incredibly challenging. But here’s the thing: understanding…
Read MoreFor over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, and value in the past months. In March 2023, it had a 7.3% year-over-year decline in worldwide traffic. In July…
Read MoreIn today’s hyper-connected digital landscape, the importance of social media branding cannot be overstated. It’s not just about having a presence on social media platforms but about leveraging them to engage with your audience, communicate your brand’s values, and foster a sense of authenticity and trust. These eight robust statistics highlight the critical role social media branding plays in driving consumer behavior and influencing purchasing decisions. #1 – The Emotional Brain Drives Purchase Decisions Contrary…
Read MoreAlthough tools alone won’t make your social media program shine, having the right tools in your arsenal can be the difference in building an impactful online presence. Over the past two decades, we’ve tested a ton of social media tools, and here are our favorites 🙂 HeyOrca – $79/month: Schedule with Ease HeyOrca is an incredibly user-friendly tool that revolutionizes social media scheduling. It offers features like collaborative planning and streamlined approval processes. More than…
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