5 CPG Marketing Shifts to Watch in 2026 (And How to Budget for Them)
Consumer behavior throughout 2025 made one thing clear: CPG marketing is not about being everywhere. It’s about showing up in
January 20, 2026
Consumer behavior throughout 2025 made one thing clear: CPG marketing is not about being everywhere. It’s about showing up in
The Transformation by the Numbers What We Cut• $15,000/month paid social spend → $0• Instagram posts: -66% year-over-year What We
Ever feel like your social content earns attention but not action? You’re not alone. Many brands pour time and money
Posting on social media without engagement feels like talking to a brick wall. So, how do you break through the
Tired of spending hours making content and not seeing much come from it? You’re not the only one. Lots of
Is Organic Social Media Still Worth It in 2025? Absolutely—But It Needs a Smarter Approach. With paid ads becoming more
Social media is a psychological playground where companies, influencers, and regular users fight for attention. Every like, share, and comment
The holidays are a prime time for connection, reflection, and yes, marketing. But let’s be real—every year, brands flood social
LinkedIn is more than just a social network for professionals; it’s a pivotal tool for career advancement and professional networking.
Manufacturers seeking to create deeper customer connections in today’s competitive digital landscape can leverage Facebook’s immense potential. With over 2.8
In the modern digital era, a strong email list is considered the ultimate asset for marketers. It fuels direct, personalized
Instagram is a vibrant digital landscape where creativity can be used to connect with anyone. It can also be just
While TikTok has long been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks
The rise of webinars in the business landscape signifies a transformative shift in how companies engage with their audience and
With the continuous growth of digital influence, manufacturers are finding that a strong social media presence is no longer optional–it’s
A new study analyzing thousands of global brands reveals a surprising shift in short-form video content performance: Instagram Reels are
When the season of giving comes around, it’s not just the jingle of bells that should be getting louder—it’s the
Finding a new social media agency can be, well, downright exhausting. One of the baffling things? The wide range of
For over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life,
In today’s hyper-connected digital landscape, the importance of social media branding cannot be overstated. It’s not just about showing up
Although tools alone won’t make your social media program shine, having the right tools in your arsenal can be the
LinkedIn is a powerhouse platform for networking, lead generation, and business-to-business (b2b) growth. However, like most social media platforms, staying
Organic social media marketing can be a flashy/shiny object to companies. Brands start tossing time/money/resources into it, almost hoping that
Twitch’s growth in popularity has skyrocketed over the past four years. While advertisements are dominated by big brands such as