Digital Marketing for Health & Fitness Brands
Health and wellness brands have a unique opportunity (and therefore challenge): to help people be the best versions of themselves. But that means you need to show them how to do that — and how your products can help.
Establishing your health and wellness brand as a true and trustworthy authority can be a full-time job, as can crafting content and messaging to reflect it. Products and resources can be overwhelming to manage on your eCommerce site, and you may struggle to compete in Google search. Launches, sales cycles, and retargeting may all seem disconnected, or get few results. You feel like your social media strategies are just missing the mark and you can’t seem to reach new, ripe audiences requires. You want to connect with your loudest advocates and encourage consumers to spread the gospel online and in person, but don’t have the know-how.
Strengthen Your Health and Wellness Brand’s Authority
Our digital marketing experts have worked with health, wellness, and fitness brands to create the authority and connection they need to really grow their audience — and their bottom line. We know that authority, trust, and social influence are three massive factors in a consumer’s journey to purchase a health and wellness product. That’s why our digital marketing strategy for your brand begins with a discovery of what sets you apart and who your target audience is. We get to know your business, your team, and your overall approach to your products or offerings so that everything we do is founded on you, not just the industry in general.
Our experts then work with your existing team to outline what you’re offering, what you stand for, and where your triumphs and tribulations lie. From there, we can pull out the messages, products, and audience segments that align with your business goals and resources. We’ll also listen as you outline previous campaigns, desired KPIs, and even goals or metrics that matter to your business — and then we’ll create a plan that gets you there.
As digital marketing experts with extensive experience with health and wellness brands, we know that your website, your content, and your online presence as a whole have to speak to your audience. We also know that it’s hard to keep up with the latest strategies, social trends, and consumer desire for content. We support you in all things digital, making it easy for you to prioritize the tactics your team can manage while we work with you to manage the rest.
- Want to create content people actually engage with? V9 strategists can help you pinpoint keywords and industry shortcomings that allow you to fill a need with your content.
- Are your products lagging on Google results? Build trust and authority with our SEO expertise. The higher in Google search, the higher your brand visibility and the more likely customers are to convert.
- Don’t know how to engage audiences on social? Our social media team cuts through the noise to find strategies, platforms, messages, and relationships that finally get you engagement online.
You’re Selling a Lifestyle
At the end of the day, your brand goes beyond the products or services it sells. You’re promoting a lifestyle, one that empowers people to live their healthiest lives. Don’t get bogged down trying to speak to everyone all the time. Call V9 to craft a targeted, authentic message that gets people on board.