Skip to content
Volume Nine Grow Your Brand Organically
  • Services
    • SEO
    • Social Media
    • Content
  • Industries
    • Ecommerce
    • Consumer Products
    • B2B Brands
    • All Industries
  • Resources
    • Insights Blog
    • Guides
    • Success Stories
    • Events
  • About V9
    • The V9 Team
    • Join the Team
    • V9 Gives Back
  • Let’s Talk
  • Instagram
  • Facebook
  • Youtube
  • Twitter
  • LinkedIn
(303) 955-5228
what are facebook chat bots
Author - Volume Nine

What are Facebook Chat Bots, and How Do I Use Them?

Volume Nine
  • Social Media
Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
Linkedin

In April of this year, Facebook introduced chatbots for their messenger service, opening up an entirely new avenue for businesses to reach consumers. Since Messenger is the second most popular app on iOS – over 900 million people actively use it each month – the announcement about the new feature generated quite a lot of buzz.

Chatbots have powerful potential when it comes to online customer relationship management for your business. Here’s everything you need to know about Facebook chatbots and how to use them to your advantage.

The Launch of Chatbots

“Bots” is a general term to describe software that automates a task. At their core, these chatbots are meant to automate customers’ interaction with a business. Facebook suggests that rather than download another app, consumers would prefer to interact with companies in an app they likely already have.

Zuckerberg’s keynote focused on the way customers interact with businesses, noting that there should be a better way to communicate than calling. Zuckerberg provided an example of a business interaction with 1-800-Flowers, showing a customer ordering flowers while only interacting with a Facebook chat bot over Messenger.

What are the Chatbots’ Benefits?

According to the Facebook launch announcement, “Bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages all by interacting directly with the people who want to get them.”

Businesses can provide consumers with instant responses to simple questions using Facebook chatbots on Messenger. Businesses have the ability to custom design the capabilities of their bots, and each company can tailor the bot’s responses based on the business’ specific services. The bots can also customize their answers for you based on past interactions.

How to Set Up Chatbots

Facebook’s chatbots are set up using Facebook’s Wit.ai Bot Engine. The company’s quick start overview offers tips to get a bot up and running in 10 minutes. The complete guide goes into much more depth about capabilities to customize. Developers and businesses can also create bots and then submit them for review – find the developer docs here.

Facebook bots can help you stay on top of customer interactions on the site. If you need help or advice to set up a chatbot for your business, reach out to the social media team at Volume Nine today – we’re here to help!

radio-sound

GROW YOUR BRAND ORGANICALLY

Grow Your Business with Monthly Strategies, Tactics & Templates

Categories

  • Content Marketing
  • Digital Marketing
  • SEO
  • Social Media
  • Uncategorized
  • V9 News

Related Insights

clutch award blog July22
Volume Nine Named A Leading Social Media Agency in Colorado
2 22 organic social kpi
Organic Social Media KPIs Worth Measuring
Improve Your Effectiveness on LinkedIn
8 Ways to Improve Your Company’s Effectiveness on LinkedIn

Ready to grow your business online?

Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals.

Let’s Talk!

Subscribe to V9 Insights via Email

Sign up for our trends, commentary, analysis, and maybe an occasional joke.

  • Services
    • Denver SEO
    • SEO
    • Social Media
    • Content
  • Industries
    • Ecommerce
    • Consumer Products
    • B2B Brands
    • All Industries
  • Resources
    • Insights Blog
    • Guides
    • Success Stories
    • Events
  • About V9
    • The V9 Team
    • Join the Team
    • V9 Gives Back
    • Privacy Policy

OFFICE HOURS:

Monday - Friday 8am-5pm
p:(303) 955-5228 a:1312 17th St #942
Denver, CO, 80202
Privacy Policy

Volume 9, Inc 1312 17th St #942 Denver, CO 80202 (303) 955-5228

  • Instagram
  • Facebook
  • Youtube
  • Twitter
  • LinkedIn