Longer sales cycles, more complex buying processes, and niche target audiences mean you can’t have a cookie-cutter approach to marketing for your brand.
At Volume Nine, we’ve helped manufacturers for over a decade leverage digital marketing to exponentially increase their leads and sales.
Digital Marketing for Manufacturers
We want to help your customers find you online. Today’s buyers are savvier with digital than ever. It’s essential that customers who are searching find you and not your competitors.
Volume Nine has helped many manufacturers for more than a decade successfully implement Digital Marketing programs in their organizations.
Generally, our manufacturing clients have longer sales cycles, larger order values, and a more niche buying audience. As a result, we have developed a particular strategy to help brands connect with their audience at the right time and bring them into their sales funnel.
In our opinion, great digital marketing doesn’t happen in a vacuum. Instead, great digital marketing is done in conjunction with existing marketing programs and, more importantly, with your sales team.
Benefits of Digital Marketing for Manufacturers
- Set up a new, consistent stream of inbound leads for your sales team.
- Prevent digitally-savvy competitors from stealing your market share.
- Enhance the performance of traditional marketing, such as trade shows.
- Gain almost instant measurement to help you make data-driven decisions.
- Provide more resources to your sales team to incubate and close leads.
Most Effective Digital Marketing Tactics for Manufacturers
There are quite a few tactics that can bring value quickly to your digital marketing presence, but here are some of the main ones:
- Search Engine Optimization (SEO)
- Google Ads (PPC)
- Thought Leadership
- Email Marketing
- Website Revamps
- Third-Party Profiles (e.g., Google My Business, Thomas Net)
How can manufacturers sell more with digital marketing?
In today’s ecosphere, we know that 60% + of the buying process happens online, before your prospect ever reaches out. Source: Think with Google. The purpose isn’t to use digital marketing to sell your services or equipment, but instead to help support your sales team and to convince prospective customers to reach out.
Additionally, many of our manufacturing clients struggle with new, digitally savvy competitors who are convincing buyers they are the leading company in that space. Your online presence must match your offline brand so that you don’t lose essential market share.
Does social media work for manufacturers?
Yes, it sure does. We’ve seen social media help driving engagement and visibility for manufacturers. Still, more importantly, we have also driven a considerable number of leads straight from platforms like Facebook & LinkedIn.
Trade shows are our bread & butter. Why should I also invest in digital vs. investing more in trade shows?
Trade shows are essential components of many companies’ sales & outreach strategies. The idea with digital marketing isn’t to replace what’s already working but to help you get more out of your trade show investments plus diversify your lead stream.
Many brands we work with have shared that trade shows seem to be less effective than they were 20 years ago. The strategic value of adding digital marketing into your mix is to start building up an additional lead-generation funnel. If your trade show gets canceled or you see a decline in trade show effectiveness, you won’t have to put all your eggs in one basket.
We have increased our lead quality, social media following, blog and every other KPI and metric to date. I rely heavily on V9’s recommendations and assessments as we continue to stay at the top of organic search. I have worked with many vendors in my marketing career and hands down would recommend V9 to anyone.
-Amy Donahue-Kelley, Global Marketing Manager at General Kinematics