SEO
Product videos are one of the best ways to engage potential and current customers, as well as share the benefits of a given product. Customers are much more likely to purchase when they can see a product in action and get a more detailed description of its features. Becoming increasingly popular with consumers, leveraging video…
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The platform you use for your e-commerce brand matters. Not only can using the right platform make your work easier, but it can also help you boost your presence online and in search results. Shopify is becoming one of the most popular e-commerce platforms, and for good reason. It offers easy management, integration, and customization…
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For many e-commerce brands that sell their own product, showing up within the first few listings on Google can be a challenge — even if your product is a Best Seller on Amazon. If you want to improve how consumers find your products and possibly increase Direct to Consumer sales on your own e-commerce site,…
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On March 26, 2018, Google made the official announcement surrounding the rollout of the often-discussed, long-anticipated mobile-first index. Countless SEOs and many digital marketers have stayed laser-focused on this development since it was first announced in 2016. All things considered, this should come as no surprise, as mobile searches account for over half of…
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You know users and search engines both prefer fast sites, but you may be wondering how you know if your website is performing compared to site speed standards. You’re in luck — Google has a great free tool called PageSpeed Insights that allows you test pages on your site for speed. This tool reports on…
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By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through…
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If you manage a website, you’re likely familiar with Google’s suite of tools that are designed to optimize your website, both for you and for your users. However, the number of tools and the breadth of their capabilities can overwhelm the best of us. Google Tag Manager is one of the newer tools to Google’s…
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With a market share of over 80% on a global scale, Google seems to be the undisputed and undefeated champion of search engines. It has at least 30 billion queries per month, and it’s powered by one of the most successful companies in history. Despite Google’s dominance of the search engine industry, it still has some…
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The world of SEO is constantly evolving, with new terminology and features coming and going as quickly as the next Google update. Most people with exposure to SEO will have heard about nofollow links, but to the uninitiated, it’s another one of those obscure terms you may have heard but never understood. We’re going to…
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Launching a new website is always a very tricky prospect from an SEO perspective. Without taking the proper steps and precautions, a launch has the potential to result in a dramatic loss of SEO rankings and traffic. It is essential to have a comprehensive SEO strategy and checklist for any website launch or re-design. What…
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