SEO
If you’ve ever had to do a platform migration, you know the challenges that come along with it. An SEO migration involves transferring search engine ranking, authority, and indexing signals to reflect a change in your website or website URL structure. It can be a tedious process and if not done correctly, can negatively impact your SEO. To preserve your search engine rankings, here are the top things you want to avoid. Changing URLs…
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Our Favorite SEO Tools In 2021 Do you hate the giant paragraphs of text that articles make you read through before you get to the main point? Us too! Without 800 words of rambling text about why SEO tools are important, here’s a few of our favorites 🙂 SEMRush: A fan favorite, SEO users love that you can easily compare your website against your competitors. A detailed report allows you to better understand your website’s…
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Optimizing your website for search engines is a never-ending process that can, at times, feel overwhelming. It feels like every time you optimize your site, Google rolls out a new algorithm and you’re left with declining organic traffic and lost keyword positioning. So, what is a marketer to do? After all, Google doesn’t exactly hand over the playbook for how their almighty algorithm works. Luckily, there are search engine optimization (SEO) tools, some free and…
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Everyone wants to have a #1 keyword ranking on Google and everyone also knows that 99% of organic clicks happen on the first Google search results page (SERP). But can a direct-to-consumer (D2C) brand compete in today’s world, where Google gives prominent rankings to Amazon, integrates its own products, and favors informational review sites even more after the BERT algorithm update? After doing a few consumer product searches on Google, I was surprised to see…
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Product videos are one of the best ways to engage potential and current customers, as well as share the benefits of a given product. Customers are much more likely to purchase when they can see a product in action and get a more detailed description of its features. Becoming increasingly popular with consumers, leveraging video is a worthwhile investment for an e-commerce website, both in time and resources. To get the most traction from your…
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The platform you use for your e-commerce brand matters. Not only can using the right platform make your work easier, but it can also help you boost your presence online and in search results. Shopify is becoming one of the most popular e-commerce platforms, and for good reason. It offers easy management, integration, and customization (many features do not require coding!), while also making it easy to optimize your site for better search results, maximum…
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For many e-commerce brands that sell their own product, showing up within the first few listings on Google can be a challenge — even if your product is a Best Seller on Amazon. If you want to improve how consumers find your products and possibly increase Direct to Consumer sales on your own e-commerce site, you’ll need to understand the layout of Google’s search engine result pages (SERPs). You’ll also need to learn how to…
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On March 26, 2018, Google made the official announcement surrounding the rollout of the often-discussed, long-anticipated mobile-first index. Countless SEOs and many digital marketers have stayed laser-focused on this development since it was first announced in 2016. All things considered, this should come as no surprise, as mobile searches account for over half of online traffic. We know an excellent mobile UX is important. We know Google is prioritizing this experience for users. But…
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You know users and search engines both prefer fast sites, but you may be wondering how you know if your website is performing compared to site speed standards. You’re in luck — Google has a great free tool called PageSpeed Insights that allows you test pages on your site for speed. This tool reports on the performance of your pages for both mobile and desktop devices then provides you with recommendations on how to improve…
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By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s…
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