SEO
In a digital marketplace, Consumer Packaged Goods (CPG) brands constantly seek innovative ways to stand out and connect with consumers. Two powerful tools in the digital marketing arsenal are Search Engine Optimization (SEO) and paid advertisements (paid ads). While SEO focuses on enhancing organic search visibility and building long-term brand presence, paid ads offer immediate visibility and precision targeting. Both strategies come with unique advantages and challenges, making it crucial for CPG companies to understand…
Read MoreThis year, Google seemed to be constantly evolving. In fine-tuning its algorithms and rolling out multiple 2023 core updates, Google prioritized providing legit, high-quality content and staying on top of search engine optimization (SEO). Let’s recap some of the most important updates and touch on what will most likely be coming in 2024. May 2023 Web Vitals Update Google highlighted three specific metrics as the most important Core Web Vitals: Largest Contentful Paint (LCP), First…
Read MoreWe receive a lot of requests for SEO audits. It’s probably one of the most popular services brands ask for when they first approach us. Yet, truthfully, we often find ourselves steering many of these brands away from immediate audits. Why? Not every brand needs a full SEO audit right from the start. It’s a crucial step in the SEO process, but timing and circumstances play a significant role. So, how can you be sure…
Read MoreI’ve been at one agency or another since 2007, so I’ve come across my fair share of RFPs. SEO (Search Engine Optimization) RFPs can be tricky, as they tend to blend strategic and tactical. If you’ve been tasked with putting together an RFP, hopefully, this will be a great starting point for you. FREE SEO RFP TEMPLATE DOWNLOAD Also, to simplify things, here’s an SEO RFP Template you can download and start from for your…
Read MoreArtificial Intelligence (AI) has rapidly evolved, carving an indispensable place within digital marketing. In particular, the SEO landscape stands at the cusp of a revolution, thanks to AI’s potential to elevate performance and drive results. Artificial Intelligence traces its roots back to the mid-20th century, though its influence on SEO and digital marketing has surged recently. With AI, digital marketers can anticipate enhanced SEO strategies, improved content creation, and incisive analysis of text data, ultimately…
Read MoreIn the SEO (Search Engine Optimization) world, links are crucial. They help boost your visibility, credibility, and search ranking on search engines and are critical to Google’s mysterious algorithm. However, many SEOs (us included) will caution you to be wary of buying links – it’s risky and can lead to crippling penalties. Instead, we’ll tell you the value is in “link earning,” which almost immediately begs the question – What the heck is link earning?…
Read MoreTL: DR – Probably Not. Even if it’s working in the short term, you are running a considerable risk. Executive Summary if you don’t feel like reading all of this: Yes – things with AI & Chat in Search are moving really, really fast. Google has stated AI content is SPAM. Then they released updated Webmaster Guidelines saying AI content for SEO Rankings is SPAM. However, there are many other really cool uses for…
Read MoreIf you’ve ever had to do a platform migration, you know the challenges that come along with it. An SEO migration involves transferring search engine ranking, authority, and indexing signals to reflect a change in your website or website URL structure. It can be a tedious process and if not done correctly, can negatively impact your SEO. To preserve your search engine rankings, here are the top things you want to avoid. Changing URLs…
Read MoreOur Favorite SEO Tools In 2021 Do you hate the giant paragraphs of text that articles make you read through before you get to the main point? Us too! Without 800 words of rambling text about why SEO tools are important, here’s a few of our favorites 🙂 SEMRush: A fan favorite, SEO users love that you can easily compare your website against your competitors. A detailed report allows you to better understand your website’s…
Read MoreOptimizing your website for search engines is a never-ending process that can, at times, feel overwhelming. It feels like every time you optimize your site, Google rolls out a new algorithm and you’re left with declining organic traffic and lost keyword positioning. So, what is a marketer to do? After all, Google doesn’t exactly hand over the playbook for how their almighty algorithm works. Luckily, there are search engine optimization (SEO) tools, some free and…
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