Social Media Audit
Social media presence is an essential part of a strong digital marketing strategy, but it can quickly become overwhelming. Keeping track of the different platforms can be tough, and it may feel like rules and algorithms change every day. If your business is ready to stop treading water with social media and really start seeing results, a social media audit can help.
What is a social media audit?
Facebook, Twitter, Instagram, Pinterest, LinkedIn, Youtube, and Snapchat — there are too many to keep up. And while having your business on a range of social media platforms is an essential part of a strong digital marketing strategy, it can quickly become overwhelming, especially when you’re trying to manage it yourself. Keeping track of the different posts and strategies can be even more difficult, and it may feel like the rules and algorithms change every day. A social media audit offers an in-depth analysis of all the platforms your business is on and highlights opportunities and updates your team can make within each platform. A social media audit also takes a close look at what competitors are doing — or not doing — to attract your ideal audience. Tracking the success of strategies is key, which is why it’s also important that a social media audit includes an implementation and reporting plan.
What to expect from a social media audit
Social media is as dynamic as your business. There’s not a single “right way” to do things, and strategies are always changing. That’s why V9 doesn’t offer a templated, generic plan for our social media audit. Instead, our team of social media experts examine every facet of your social media through the lens of your business’ unique goals and mission. Then, your audit begins by exploring your comprehensive social media presence. How does your current social media strategy compare to best practices and your competitors? Do you know what’s working and what’s not working for your brand? Are you clearly defining and tracking your goals and KPIs?
Once we have an understanding of where your social media pages stand in comparison to your competitors and your goals, we’ll present your forward-focused social media strategy. Your V9 social media team will provide insights into audience-building opportunities on key platforms, the type of content your audiences engage with, the best way to utilize each social platform, and more. You’ll walk away with a clear, impact-driven social media strategy to help you create, share, and drive action with your brand’s unique message, on the platforms that actually matter.
Is a social media audit right for your business?
Whether your business has been on Facebook since Day One or you’re just starting to dip your toes into the wild world of social media, a V9 social media audit can help ensure your social efforts stand out from the crowd. Instead of wasting time, money, and other resources using the “just post it and see what happens” strategy, a social media audit provides better ROI, stronger audience growth, and higher conversions. That’s because, when you know exactly what people want to see and where, you can deliver it right to them. V9 can help.