Content Marketing

First of all – congratulations. Most companies are still really struggling with creating high-quality, original video content for their brands. So it’s great that you’ve already taken the step to invest in video content as well as to get it uploaded in YouTube.  As you are probably aware, great video content has become a crucial part of marketing strategies. However, once you’ve made the investment in video content, you’ll want to maxmize the value you…

One thing that isn’t slowing down is content marketing. No longer considered nice to have but essential to every business, the numbers don’t lie. Check out these content marketing stats and trends to help you plan for 2023 and beyond. Marketers Moving Budget to Content According to the Content Marketing Institute, 43% of marketers surveyed say their 2021 budgets were higher. Sixty-six percent of the group expect increases in their 2022 budget, and one in…

Each day there seems to be a new update or feature on the endless social media apps available. As digital marketers, we are expected to keep up. We should be informed of the latest trends and the functionality of each of these platforms. When and how to utilize them best to meet our goals. However, we shouldn’t go crazy posting on every platform posting multiple times a day. The old saying still rings true, especially…

Marketers get this question a lot from clients: Is it worth spending money boosting social media posts? And the quick answer is yes, it is. Boosting provides opportunities to increase engagement, expand audience reach, and most importantly, it works. Organic reach is on the decline, and with algorithms constantly changing, it becomes more challenging to get organic content in front of all the users you want to reach. Every post on your social media channels…

Importance of KPIs in Content Marketing You can put all the content you want out there, but if you aren’t analyzing how it performs, you don’t know where it’s landing or how effective it is. Key Performance Indicators (KPIs) evaluate how effectively marketing activities positively impact your business objectives and goals. Are potential customers able to easily find you, are current customers engaged and responding to your calls to action?  Measuring your KPIs will tell…

This year, the word resilient is thrown into almost every conversation. However, after 10+ years of working with ski resorts, we believe that the ski industry defines ‘resilience’ — every single season. Now, budgets are being slashed due to COVID, the climate continues to change rapidly and visitor’s travel plans will not look the same.  The ski industry’s marketers may get the shortest end of the ski-pole. But, we know their resilience (and years of practice) will…

You spent hours writing a blog post that you’re sure is “the one” – the article that will bring new visitors flocking to your site, drive sales for your product, and maybe even snag that number one spot in Google search results. You post it and… nothing. Where did you go wrong?  Virtually every business knows that they need some form of content marketing, but it’s hard to know where to start. While posting a…

Cause marketing, or cause-related marketing, is a relationship between a business and a nonprofit organization designed to raise money for a specific cause. When cause marketing is part of a business’s corporate social responsibility (CSR) strategy, the business’s employees and their bottom line all benefit. Plus, the business is doing good by giving back to a worthy cause, so what’s not to like? Cause marketing is great for both company and nonprofit, but it’s not…

Your brand’s blog gets updated weekly. You’ve learned about SEO, crafted stories that speak to your target audience and follow a publishing schedule to keep the posts flowing. You feel on top of your digital marketing game, but something just isn’t playing out. If you’re wondering why your site isn’t seeing an upswing in traffic despite following a calculated blogging strategy, it may be because your plan doesn’t target users at each stage of the…

Publishing content regularly nurtures customer relationships, fuels lead generation and boosts sales. But, if that content isn’t being seen by the right people, your projections and goals will fall flat. Why? Everyone who sees your content isn’t your target audience. Let me explain. You’ve likely generated a buyer persona, or a fictional representation of a member of your audience. Now it’s time to go one step further and embrace audience targeting by using data to…