Digital Marketing for Alcoholic Beverages
The future is bright for spirits, wineries, and breweries. In the US alone, sales in all three categories continue to grow. However, it’s not a big surprise that more companies are also cropping up to fulfill the demand. Since 2010, there has been a 411% increase in breweries in the US. Source: Brewers Association.
In the same time frame, there has been a 54% increase in wineries in the US. Source: Statista.com. In 2018 alone, there was a 15% increase in the number of distilleries in the US. Source: Distillerytrail. As a brand in this space, you must find a way to rise above the noise to connect with your potential customers.
Digital Marketing Strategy
Building a compelling lifestyle brand is vital in this space. It’s not about just getting a picture of your label in front of your audience. Instead, you must understand who your audience is and how your product fits within their lifestyle and day. From there, Volume Nine can help create a funnel strategy to help you achieve the KPIs you are looking for (e.g., foot traffic, online sales, social engagement, etc.).
Top of Funnel
At the top of the funnel, we recommend creating an engaging, highly visual content strategy. Also, in this space, engaging with your audience is critical to expanding your network and reach. Content marketing can also come into play in this area; some examples include recipes, video marketing, and storytelling.
Middle of Funnel
When a customer is on their path to purchase, one of the best things you can provide content that helps with the comparison. Also, this is a great time to give a call to action that can help move them down the funnel, such as signing up for emails.
Bottom of Funnel
At the bottom of the funnel, it’s time to push your audience towards the ultimate KPI. Whether it’s making sure it’s easy to locate a physical location or an incentive to purchase, this is when you cash in on all the work you’ve done on the full funnel.
Top Digital Marketing Tactics for Breweries, Distilleries & Wineries:
One of the most successful strategies we’ve seen with brands in this space is full-funnel social media ads. In these ad campaigns, we can help you target niche audiences at the top of the funnel and pull them quickly through the path to purchase. Here are some other tactics that have worked successfully for brands in this space:
- Lifestyle Marketing
- Target Audience Development
- Geo-Targeted Ads
- Social Content Strategy
- Content Marketing
- Social Media Content & Engagement
- Video Marketing
- Search Engine Optimization (SEO)
- Local SEO
- Email Marketing
- Influencer Marketing