Selling products online takes constant adjustments to your marketing program!
Our digital marketing experts will help you sell more products with our SEO, Social Media, and Content Marketing Services.
Organic competition for the top spots is high and Google changes the rules almost daily, so you need an Ecommerce SEO Agency who is keeping up with the latest tips & techniques. Your Social Media team is busy producing daily social content and handling customer service issues, so you need an E-Commerce Social Media Agency that can provide additional Social Media strategies for specific issues you might be facing.
We are here to help you and your marketing team with the following Ecommerce SEO services:
- Ecommerce SEO Strategy and Optimization: Understand how your audience searches online along the consumer journey process from general queries to very specific category and product longer-tail keyword searches.
- Content Strategy: Optimize and develop website content that matches your target audience search intent and encourages them to click-through to your website to learn more about your products.
- Social Media & Influence: Leverage social media strategies to grow community size and brand engagement while promoting products and special offers to increase sales.
- Reporting: Establish a data-driven reporting process to measure the success of your marketing programs across multiple channels, segments, and campaigns.
Ecommerce SEO Audit & Roadmap
Sitemaps, Navigation, Faceted Search
Ecommerce websites are often complicated systems driven by databases, supporting different departments, and have a few integrations into 3rd party systems. Throw in hundreds or even thousands of products into categories and sub-categories, add faceted search, and you are just about ready to talk about schema markup, reviews, blogging and social.
As Ecommerce SEO experts, we use our SEO Audit process to help you identify and prioritize the most important Ecommerce SEO issues and opportunities including how to build XML sitemaps, proper URL structure, and product review schema markup just to name a few items. Our Ecommerce search optimization process looks at over 60 elements to help you build a prioritized list of on-site recommendations.
Optimization of Ecommerce Content
Category Pages, Search Results, and Product Detail Pages
Our search engine optimization process starts by making sure your website is easy to navigate and understand. With experience with many Ecommerce platforms such as Magento, Site Catalyst, Shopify, Volusion, Netsuite and MarketLive, our team will develop an optimization strategy for your product, category, and brand page. This Ecommerce strategy will not only target the right search keywords, but also ensure your content is unique and interesting enough to support the overall user experience.
Our keyword strategy works the entire purchase/sales funnel by thinking about your consumers throughout the buying process. Your store should focus on consumers who are in-market while your blog content and social media work to create an introduction of your product and brand to new visitors.
Blog Marketing, Social Media & More
Whether you have a blog or need to set one up, our Ecommerce SEO service team will identify the target audience for your blog, establish brand guidelines and voice, and reach out to our network of quality writers to either contribute or ‘ghost write’ for you. Our editorial calendar process identifies hot topics being covered in your niche, key subjects that need to be written about, and long tail keyword opportunities.
Creating valuable content for your target audience will build your company into an authority in your industry and help us promote your website to complementary companies. Content developed for your blog can be used in email marketing and can create social buzz around your product offering. Social sharing builds trust around your store and can lead to greater sales for your season.
Ecommerce Offsite Promotions
Building an online brand with authority is the key to having long term success in SEO. Our team has great success helping you create unique, relevant and interesting content for your audience, then amplifying that content online.
It’s important to note recent algorithm updates have eliminated classic link building techniques used by SEO companies for years. Thus, our program is completely white hat and avoids these outdated tactics. Our innovative approach of showcasing your product and brand for influencers via high quality content will not only help your SEO, but increase traffic, sales, and social media engagement for your brand.
Ecommerce Metrics & Analytics
Reporting, Analytics, Conversions, SALES!
Our reporting provides monthly and weekly updates on important metrics about your search position and Google keyword impressions and click throughs. Not only can we help with Google Analytics and Tag Manager setup, but with our established Google API connections, we are able to categorize and store important information about your Ecommerce website that is not available from Google directly after GA stopped reporting on keyword traffic.
With integrations to SEMRush, Moz, MajesticSEO, Shared Count and other tools, our SEO Dashboard gives you reporting access to your important SEO Metrics and compares them to comparable and competitive websites that we have identified in our research.
Our content scoring tools continuously monitor how well your keywords are supported and what type of engagement is occurring through our Page Metrics. Use our proprietary scoring process when you build a new page or write a new blog post to ensure that you are supporting SEO with all of your new content.