Insights Blog

Fun Gift Ideas for the Digital Marketer in Your Life

As the holiday season approaches, selecting the perfect gift for your favorite marketer can feel as challenging as ideating the year’s most impactful marketing campaign. Whether it’s a last-minute gift idea for a colleague or a thoughtfully chosen present for a friend deeply involved in digital marketing, the right choice could be both rewarding and beneficial for their profession. Let’s explore a collection of fun gift ideas for marketers that balance professional utility with personal…

Creative Ways That Non-Profits Can Increase Donations Via Social Media During the Holidays

When the season of giving comes around, it’s not just the jingle of bells that should be getting louder—it’s the buzz around your non-profit’s social media and content marketing strategy that should be amplifying, too. In a world where a single hashtag can launch a movement, your mission deserves a spotlight on the social stage enhanced by strategic content. It’s about leveraging the digital sphere to connect, inspire and drive the spirit of generosity to…

Untangling Social Media Services: What’s the Best Choice?

Finding a new social media agency can be, well, downright exhausting. One of the baffling things? The wide range of prices you might encounter for seemingly similar services. Take, for instance, managing a Facebook page. While one agency might pitch a $500 fee, another could come in at $5,000, yet another might even quote $10,000.  The vast disparity in pricing can make the hunt for the right agency incredibly challenging. But here’s the thing: understanding…

Threads vs. Twitter: Who Will Win the Digital Battle?

For over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, and value in the past months. In March 2023, it had a 7.3% year-over-year decline in worldwide traffic. In July…

The Magic of Storytelling in Marketing: Creating Lasting Connections with Your Audience

Ever felt like your marketing efforts are getting lost in the digital noise? Well, here’s a secret weapon: storytelling. It’s not just about facts and figures; it’s about creating a genuine bond with your audience. In this guide, we’ll explore how storytelling can elevate your marketing efforts, enabling you to create lasting impressions and build relationships beyond transactions. Why Storytelling Matters in Marketing Have you wondered why a well-told story gets stuck in your head…

8 Mind-Blowing Statistics that Prove Social Media Branding is a Game Changer

In today’s hyper-connected digital landscape, the importance of social media branding cannot be overstated. It’s not just about having a presence on social media platforms but about leveraging them to engage with your audience, communicate your brand’s values, and foster a sense of authenticity and trust. These eight robust statistics highlight the critical role social media branding plays in driving consumer behavior and influencing purchasing decisions. #1 – The Emotional Brain Drives Purchase Decisions Contrary…

When Should You Do an SEO Audit?

We receive a lot of requests for SEO audits. It’s probably one of the most popular services brands ask for when they first approach us. Yet, truthfully, we often find ourselves steering many of these brands away from immediate audits. Why? Not every brand needs a full SEO audit right from the start. It’s a crucial step in the SEO process, but timing and circumstances play a significant role. So, how can you be sure…

YouTube Video Optimization Checklist – 2023 

First of all – congratulations. Most companies are still really struggling with creating high-quality, original video content for their brands. So it’s great that you’ve already taken the step to invest in video content as well as to get it uploaded in YouTube.  As you are probably aware, great video content has become a crucial part of marketing strategies. However, once you’ve made the investment in video content, you’ll want to maxmize the value you…

How to Create an Awesome SEO RFP (Request for Proposal)

I’ve been at one agency or another since 2007, so I’ve come across my fair share of RFPs. SEO (Search Engine Optimization) RFPs can be tricky, as they tend to blend strategic and tactical. If you’ve been tasked with putting together an RFP, hopefully, this will be a great starting point for you.  FREE SEO RFP TEMPLATE DOWNLOAD Also, to simplify things, here’s an SEO RFP Template you can download and start from for your…

Digital Marketing Trends to Watch for The Second Half of 2023

As we approach the midpoint of summer and switch to Q3, it can be a great time to review your Digital Marketing program & strategy. Here are a few ideas of what should be on your radar to maximize success in the second half of the year. #1 – Transition to Google Analytics 4…#seriously  Unless you’ve been living under a rock, you probably know that beginning July 1, 2023, Google Analytics will stop collecting data…