Natalie Henley

As the CEO of Volume Nine, I decided to take some time to articulate what the heck it is we are doing and why we are genuinely excited about Volume Nine and the direction we are headed more than we ever have been.  A Summary  For those of you who aren’t going to read this…

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How to Create an Abandoned Shopping Cart Follow-up Email
Ashley Peterson

After focusing on relationship building, audience targeting and creative messaging, it can be confusing when a consumer abandons their online shopping cart. Were they simply window shopping? Or, did something go wrong?   It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect…

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V9 Interview Robert Lane Buhv Designs
Chuck Aikens

  This V9 interview features Robert Lane of Buhv Designs, Founder and President of the Denver-based web design and digital marketing agency. We at V9 Digital would like to thank Robert of Buhv Designs for taking the time to chat with us about his vision for Buhv and his expertise in marketing a multi-location business…

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What is Content Amplification?
Barb Dittert

Your brand’s blog gets updated weekly. You’ve learned about SEO, crafted stories that speak to your target audience and follow a publishing schedule to keep the posts flowing. You feel on top of your digital marketing game, but something just isn’t playing out. If you’re wondering why your site isn’t seeing an upswing in traffic…

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first-last-touch-attribution
Natalie Henley

  When you log into Google Analytics and see conversion data, you might not realize you are looking at “last touch data.” You’re seeing the last channel that drove a person to your website, and that channel is likely the one that gets the “credit” for the conversion. In Google Analytics, last touch data is…

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What is Audience Targeting? Isn't Everyone My Audience?
Barb Dittert

Publishing content regularly nurtures customer relationships, fuels lead generation and boosts sales. But, if that content isn’t being seen by the right people, your projections and goals will fall flat. Why? Everyone who sees your content isn’t your target audience. Let me explain. You’ve likely generated a buyer persona, or a fictional representation of a…

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What Does Diversity and Inclusion Look Like in Digital Marketing?
Chuck Aikens

Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you imagine sharing laughs with your group of friends in that trendy new hotel bar or how yoga pants might actually look when you perfect a downward-facing dog. Brands, more than ever, are becoming intentional about…

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Roundtable Q&A: Digital Marketing Pain Points & Trends for Outdoor Brands
Chuck Aikens

Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth beneath our feet and sharing how to enhance those experiences. Today we’re reflecting on what’s coming up in the year ahead for digital marketers who represent the outdoor brands that take our adventures to the…

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e-commerce-product-videos
Brian Lich

Product videos are one of the best ways to engage potential and current customers, as well as share the benefits of a given product. Customers are much more likely to purchase when they can see a product in action and get a more detailed description of its features. Becoming increasingly popular with consumers, leveraging video…

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online-brand-awareness-campaign
Carly Webber

Branding, whether your company is B2C or B2B, is critical if you want to stand out from the crowd. Especially online, where every target audience is exposed to upwards of 4,000 direct and indirect ads a day, strong branding is what cuts through the noise. In order to effectively capture the attention of users, a…

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