Social Media
Before the internet and social media largely affected advertising and marketing, celebrities were paid to endorse a product, service, or campaign. Now, influencers make this type of marketing much more accessible. An influencer — aka someone who has a large following on social media — can work with a company to promote a product or service to their audience. Think of influencers as the new-and-improved version of celebrity endorsements. When done well, influencer marketing can…
Read MoreUser-generated content, or UGC, is exactly what it sounds like: content generated by customers about a brand. UGC is usually thought of as social media photos and/or videos, but product reviews, blogs, and content on other forms of media count, too. Why should you care about UGC? Think about it: it’s content already created about your products or services and then shared online. Your company doesn’t have to use your own resources to create that…
Read MoreSocial media is arguably one of the biggest sources of stress for marketing teams. It can feel like you’re just posting into the void. New algorithms and platform settings make it hard for your content to get seen in feeds and, as a result, your team may be producing high volumes of social media content just to try and get views… but it doesn’t feel like it’s working. This lack of visibility can make it…
Read MoreBranding, whether your company is B2C or B2B, is critical if you want to stand out from the crowd. Especially online, where every target audience is exposed to upwards of 4,000 direct and indirect ads a day, strong branding is what cuts through the noise. In order to effectively capture the attention of users, a brand needs to utilize creative tactics to present their story, products, and services on the channels where their target audience…
Read MoreWith over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a social media platform that you can’t ignore if you want your business to evolve. As 80% of Instagram users follow at least one business, Instagram can be a significant part of your digital marketing strategy. Are you planning your company’s Instagram strategy? Here are the key best practices you should take into account: Things To…
Read MoreYour company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content. But do you know how effective your efforts are? Using the best social media metrics ensures that your company gets the greatest possible return on investment from social media marketing. The proper metrics allow you to track how many people you are attracting and whether they are the…
Read MoreImages are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users. For your business to succeed on social media, your images need to be clear and on-brand. Image size is also an important aspect, as the incorrect image size can make your brand look…
Read MoreAre you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by 40-60% of daily Snapchatters. With 100 million daily active users, that is some serious brand exposure potential for your business. Below, we provide an overview of Geofilters, how to set them up, and other social media platforms that are introducing similar features. What are Social Media Geofilters? One of Snapchat’s popular features are Geofilters –…
Read MoreAs you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options…
Read MoreIn April of this year, Facebook introduced chatbots for their messenger service, opening up an entirely new avenue for businesses to reach consumers. Since Messenger is the second most popular app on iOS – over 900 million people actively use it each month – the announcement about the new feature generated quite a lot of buzz. Chatbots have powerful potential when it comes to online customer relationship management for your business. Here’s everything you need…
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