SEO
When you hear the term “search engine optimization”, you may think of content optimized with keywords or page indexes. However, there is one often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO image optimization that you should consider so that your images and related content show up on the first page of search results. Here is a breakdown of what high-level things you need to be aware of…
Read MoreAmong Internet marketers, a hotly debated topic is whether you should use a subdirectory or a subdomain for your blog. Though search engines have not provided a definitive answer, Google has hinted that their algorithm shows no preference between the two methods. However, evidence has repeatedly shown that subdirectories work better for SEO purposes. Here’s why: What are subdomains and subdirectories? URL Structures: A blog hosted on a subdirectory would have a URL such as…
Read MoreToward the end of April, Google quietly rolled out some updates to YouTube’s user interface. On top of introducing hover-over previews on video thumbnails, another feature that is quickly gaining popularity is the ‘Featured Snippet’ functionality. What is Youtube’s Suggested Clip? Suggested clips are a new feature in search results pages that highlight specific parts of an embedded video that directly answer a user’s query. Think of it as a user-friendly way to bypass the…
Read MoreThere are a ton of buzz-worthy terms in digital marketing, but none are as important to your digital (and overall) marketing strategy as blogging. Blogging is a cornerstone of the foundation for content marketing, social media, earned media, and search optimization. If your company can pull off a great, keyword-rich blog, it’ll provide a long-term and sustainable ROAS. People are searching the Internet in new ways, and anyone can throw some money at targeted ad…
Read MoreFor everyday users, the thought of internet security usually brings up images of guarded underground server farms, nefarious hackers in a basement pounding Funyuns and Code Red, or eccentric shut-ins in foil hats. But the reality of online security is far less theatrical. Recent legislative changes to the FCC’s Rules to Protect Broadband Consumer Privacy have dramatically increased search interest around VPNs for users concerned with their online security. This recent shift as a means…
Read MoreIn 2016, China held the title for the largest population of internet consumers, reporting a total of 721 million users. To put that number in perspective, almost one-quarter of the world’s internet users now live in China. While Google maintains its status as the most popular search engine in the US (and many other countries), Baidu is still the undisputed leader when it comes to Chinese search. Data from 2015 shows Baidu claiming a whopping…
Read MoreThe Why of Categories Every good webpage has a purpose. It lets the user *do* something. Before we can make a great ecommerce category page, we need know why we make them. They exist on all ecommerce sites, but for what purpose? Their ultimate goal is to get a visitor to buy a product, but if gaining conversions were that simple, we could argue categories are unnecessary. Only a few visitors will…
Read MoreTl;dr: Google passes PageRank value for all 30x redirects like they do for 301 redirects Google Is Treating Redirects Differently Getting the right kind of redirects can be tricky. Historically, we’ve recommended 301 permanent redirects for 99% of page moves. We did this because it was the right redirect for the situation, and the best way to quickly transfer over earned value from one URL to another. But now, we have a Google redirect update….
Read MoreUpdating your website involves cleaning house, and you may have the urge to simply delete pages you think have become too old or outdated. But before you click any web pages off into oblivion, it’s imperative to know their traffic value, link value, popularity, and history. Just because a page is old doesn’t mean its content isn’t still valuable with your visitors and Google alike. Organic Traffic Value You may want to hang on to…
Read MoreI launched an AngularJS redesign on a large-scale ecommerce site in late 2015– just two short weeks after Google announced the death of the Ajax crawler. As we launched there was no documentation on how a Googlebot would understand that site. We knew we didn’t need escaped fragment URLs, but did we need to pre-cache #! versions of URLs? Our team didn’t have the bandwidth and our system couldn’t handle the tech debt pre-caching would…
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