SEO
The world of SEO is constantly evolving, with new terminology and features coming and going as quickly as the next Google update. Most people with exposure to SEO will have heard about nofollow links, but to the uninitiated, it’s another one of those obscure terms you may have heard but never understood. We’re going to clear things up by defining nofollow links and explaining when they should be used. But first, a bit of context….
Read MoreLaunching a new website is always a very tricky prospect from an SEO perspective. Without taking the proper steps and precautions, a launch has the potential to result in a dramatic loss of SEO rankings and traffic. It is essential to have a comprehensive SEO strategy and checklist for any website launch or re-design. What are the key elements of a website launch checklist to avoid SEO pitfalls? The items below are core pieces of…
Read MoreManaging the online presence of a business with multiple locations will take effort to plan, execute, and maintain, but it will be time well spent. Drawing visitors to your local business as the best answer for products or services they seek online is the main goal and reward for implementing an effective Local SEO strategy. More rewards The rewards for performing Local SEO for multi-location businesses are highly valuable and multi-fold: Website traffic – highly…
Read MoreAt this point, there’s a good chance you’re aware that Google’s Disavow Tool exists. The disavow feature has been around for several years, and there has been no shortage of documentation on the tool within the SEO community. A quick search of “How to Disavow Links” yields roughly 397,000 results. Whew. Within this post, our goal will be to speak plain English and empower anyone with a keyboard the ability to disavow links safely, correctly,…
Read MoreRegretfully, meta descriptions are often a less-loved stepchild of the SEO world. And while that analogy may seem a little brash, we jump to these extremes because, with a relatively little effort, updates to missing or poorly-optimized meta descriptions can often lead to positive change for your website. Let’s discuss how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools: Meta…
Read MoreA technical SEO checklist can help to identify issues that often get in the way of you leveraging the ranking and traffic potential of content campaigns and make you feel like you’re just spinning and not seeing organic search growth. Having done hundreds of Technical SEO audits in my career, I can tell you that I’ve never seen a site “ace” it. So the question becomes, how much is too much, and when do you…
Read MoreGoogle Posts went live recently for most Google My Business (GMB) customers. It enables businesses on GMB to instantly share info and a link to whatever page they’d like, right in the Knowledge Pane, on Google Search and Google Maps. These localized Page 1 search result inclusions show up instantly, are highly targeted, and can be shared socially across Facebook, Twitter, G+ and email. Here at Volume Nine, we were excited to try this new…
Read MoreYou probably already know that proper redirection can make or break a site’s SEO, especially during migrations. You also probably know that there are different types of redirects available to use. But how do you know which one is appropriate? The Difference Between 301 and 302 Redirects Either SEOs aren’t very creative or they just really want to make things as straightforward as possible with their naming conventions. A 301 redirect (a.k.a. a 301 Permanent…
Read MoreIncluding calls to action (CTAs) on your website and blog is essential in driving users down the funnel to a sale. An effective CTA (call to action) can vary from page to page and also from platform to platform. In this article, we’ll take a look at some great real-life call to action examples and note tips and tricks for maximizing these actions, as well as how you can use tools to test and pick…
Read MoreOne of the many debates within the SEO space is whether clickthrough rate, or CTR, affects search results. At first glance, the importance of CTR in SEO seems obvious. After all, CTR measures the number of people who click on a search result and search engines want to show people the most relevant results. Wouldn’t the most relevant search results be the ones people click on the most? However, the answer is not that simple,…
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