SEO
Until recently marking up products on a category page were seen as abuse of structured data and you could lose all your rich snippets for doing it. Now, Google actually wants you to use Rich Snippet Markup as part of the SEO for your Ecommerce website. We are going to look at what changes, what it means for shopping sites, and best practices for taking advantage of this new option for rich snippet markup. Webmaster Support Guidelines…
Read MoreAn orphan page is a webpage that is not linked to from other pages. It’s floating in webspace, can be hard to get to, and sometimes hard to navigate from. Yet, the fact of the matter is, sometimes orphan pages are needed. Landing or unindexed pages can create a valuable user experience when used correctly. But make sure you monitor and clean up orphan pages that no longer serve a purpose. Having useless orphan pages…
Read MoreA new website launch is an ideal time to showcase a revamped strategy, user interface, and design – or it could be a move that leads to significant losses in organic traffic to your site. As if a new website launch isn’t stressful enough, we’ve seen companies suffer catastrophic losses when SEO is not properly built into their website launch plan. If you’ve been through a website relaunch before, you know. The ever-moving launch date. …
Read MoreDo you remember being out and about in town, or perhaps even while visiting a new city on vacation, when someone suggested calling ‘4-1-1’ to locate a nearby business … from a payphone? Just thinking about that – I mean, wow! These days, you can barely even find a payphone, let alone use one to dial ‘Information.’ Consider how far ‘local search’ has evolved in a relatively short amount of time. Back in the day,…
Read MoreBig Brands & Content Relevance Google is getting smarter. It’s no longer good enough to fill your website or social media feeds with pages of content, hoping your URLs will get indexed. The text must be highly focused and relevant to your industry. Content usefulness and search intent is at the root of why someone is using a search engine. So, Google wants to make sure that your website is truly targeted to what…
Read MoreThe times they are a changin’, but one thing still holds true. Big brands need to focus on search engine optimization (SEO) as they push ahead with social media and content marketing efforts in 2016. It’s a Portable World This year mobile usage is projected to surpass desktop search practices by a landslide, and Google is taking note. Websites that don’t offer mobile friendly options are being punished when it comes to search engine rankings….
Read MoreHave you ever wondered what makes searches look the way they do on your desktop or mobile device? Whether searching Google from a phone, tablet, third-party service, or desktop, Google has its eye on your searches. Structured data is the key to making a website visible to searches across all these connected devices, search engines, and lifestyles as we move into a more integrated Internet of Things. What Is Structured Data? Per Google’s definition of…
Read MoreHow to use header tags on your website pages (Halloween Edition) In every great detective show or mystery novel, there are always clues left behind at the scene of the crime that lead investigators straight to the culprit. Just like those incriminating factors point to a prime suspect, it’s also important to leave clues in the HTML code on each page of your website to help both search engines and users understand its content. One…
Read MoreVisual content is more popular than ever as readers often associate superb images with superb content. Because of this, many searchers tend to view results from the Google image tab rather than the standard web tab. On top of this search habit, others are using Google image results to find images for their content. When they find what they’re looking for and inset it into their own post, they’ll (hopefully) attribute it to you, giving…
Read MorePerforming competitor keyword research is one of the best ways to boost your organic search optimization game. If you can figure out your competitor’s keywords, you can use that insight to guide your own SEO marketing strategy and potentially gain a competitive edge in the search results. In this post, we will explore how to see your competitors’ keywords, know all that they are ranking for, the associated search volume and understand how to use that information effectively….
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