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As a digital marketing agency, we have the opportunity to speak with and work with a large number of companies in the manufacturing space. Each has a unique set of goals, competitors, and marketing resources. As such, there is quite a multitude of digital marketing tactics and strategies they leverage. Instead of giving you a manual of every tactic you *might* need, however, I opted to put together a minimal viable product guide to help…Read More
Optimizing your website for search engines is a never-ending process that can, at times, feel overwhelming. It feels like every time you optimize your site, Google rolls out a new algorithm and you’re left with declining organic traffic and lost keyword positioning. So, what is a marketer to do? After all, Google doesn’t exactly hand over the playbook for how their almighty algorithm works. Luckily, there are search engine optimization (SEO) tools, some free and…Read More
You spent hours writing a blog post that you’re sure is “the one” – the article that will bring new visitors flocking to your site, drive sales for your product, and maybe even snag that number one spot in Google search results. You post it and… nothing. Where did you go wrong? Virtually every business knows that they need some form of content marketing, but it’s hard to know where to start. While posting a…Read More
Social media engagement has become a hot topic in recent years. With social algorithms like EdgeRank giving higher visibility to brands with high engagement scores, it’s more critical than ever for brands to inspire reactions & comments with their social content. To help brands try to improve their engagement metrics, we developed a proprietary process & checklist they can follow. Click here for our full social media engagement guide. However, as a first step to…Read More
Published: May 28, 2020 We know the world, including digital marketing, is continuing to shift on us. Digital Marketing has a tendency to do that even in “normal” situations, but we are seeing its fast-paced evolution even more now. Many of us are now trying to look ahead and figure out next steps, with a future that is relatively uncertain. Although we can see the future (obviously, we’ve read our tea leaves, and we challenged…Read More
For businesses that aren’t digital, it can be challenging to know how to navigate the digital sphere. Home builders and new home communities are no exception. Thankfully, though, digital marketing doesn’t have to be all algorithms and complex data. Here, we share simple yet incredibly effective marketing tactics you can employ to help strengthen your home builder brand, business, and bottom line. TL;DR Get insider knowledge First, sit down with your sales team to better…Read More
Many businesses agree that we are in uncharted waters, facing an unprecedented crisis that is constantly evolving. We certainly don’t have all the answers, but there are a few things we are recommending for our clients that we’d like to share. Some of the Biggest Opportunities Right Now: If you are a brand that has recently had to cancel bookings / shows, etc. you are more than likely going to want to be in crisis…Read More
The CBD industry is no doubt booming, and shows no signs of slowing down anytime soon. Once you’ve entered the industry and need to start marketing your CBD products, however, that momentum becomes an entirely different story — especially online. That’s because go-to paid advertising platforms like Google Ads and Facebook & Instagram Ads restrict what CBD brands and businesses are allowed to pay to promote, making it virtually impossible for them to market their…Read More
Cause marketing, or cause-related marketing, is a relationship between a business and a nonprofit organization designed to raise money for a specific cause. When cause marketing is part of a business’s corporate social responsibility (CSR) strategy, the business’s employees and their bottom line all benefit. Plus, the business is doing good by giving back to a worthy cause, so what’s not to like? Cause marketing is great for both company and nonprofit, but it’s not…Read More
Before the internet and social media largely affected advertising and marketing, celebrities were paid to endorse a product, service, or campaign. Now, influencers make this type of marketing much more accessible. An influencer — aka someone who has a large following on social media — can work with a company to promote a product or service to their audience. Think of influencers as the new-and-improved version of celebrity endorsements. When done well, influencer marketing can…Read More