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When you’re scrolling through your social media feed, do you notice how video catches your attention much more than an image or text? Or, when you’re looking for information on a company’s website, do you search for an About Us or product video to quickly learn a lot about the brand? You’re not alone. According to Invideo, 96% of consumers increased their online video consumption in 2020, and nine out of 10 viewers said…Read More
Here at Volume Nine, we’re built differently. Founded in 2006, we are a Denver-based digital marketing agency that helps brands rise beyond the noise and connect with their audiences. For years, we’ve been pushing the limit and challenging our creativity to ensure our clients the best possible solutions for their different digital needs. Today, we’re celebrating a wonderful recognition that was made possible by our clients’ support and success. During the annual Clutch Leaders Awards…Read More
While paid social media KPIs are essential to include in your key performance indicators, don’t forget to measure your organic social media efforts. Organic social media marketing is highly cost-effective and plays a crucial role in your relationship with your customers. It should complement your paid advertising and your overall digital marketing strategy. Focus on what matters in your social media performance instead of chasing a lot of vanity metrics. Your social media content can also create brand awareness while providing an authentic look into your organization….Read More
LinkedIn is a resource hub. It’s a place where people post updates, share company news, professionals seek jobs, pitch potential customers, and members chat and connect. Learn how to improve the effectiveness of your company’s LinkedIn page with these tips. 1. Improve the design of the company pageOn social media, visuals are everything. If you don’t grab viewers’ attention right away, they won’t bother reading the content. Short and engaging videos are powerful, while strong…Read More
If you’ve ever had to do a platform migration, you know the challenges that come along with it. An SEO migration involves transferring search engine ranking, authority, and indexing signals to reflect a change in your website or website URL structure. It can be a tedious process and if not done correctly, can negatively impact your SEO. To preserve your search engine rankings, here are the top things you want to avoid. Changing URLs…Read More
One thing that isn’t slowing down is content marketing. No longer considered nice to have but essential to every business, the numbers don’t lie. Check out these content marketing stats and trends to help you plan for 2023 and beyond. Marketers Moving Budget to Content According to the Content Marketing Institute, 43% of marketers surveyed say their 2021 budgets were higher. Sixty-six percent of the group expect increases in their 2022 budget, and one in…Read More
Each day there seems to be a new update or feature on the endless social media apps available. As digital marketers, we are expected to keep up. We should be informed of the latest trends and the functionality of each of these platforms. When and how to utilize them best to meet our goals. However, we shouldn’t go crazy posting on every platform posting multiple times a day. The old saying still rings true, especially…Read More
Our Favorite SEO Tools In 2021 Do you hate the giant paragraphs of text that articles make you read through before you get to the main point? Us too! Without 800 words of rambling text about why SEO tools are important, here’s a few of our favorites 🙂 SEMRush: A fan favorite, SEO users love that you can easily compare your website against your competitors. A detailed report allows you to better understand your website’s…Read More
The TikTok invasion isn’t going away anytime soon. In fact, it continues to be one of the fastest-growing social media platforms around. Additionally, these types of videos have quickly made their way to Instagram via Instagram Reels. This is why brands are incorporating these videos into their marketing strategy to expand their reach and increase engagement. If you are looking to get started with TikTok videos or Instagram Reels for your business, here’s some ideas…Read More
Marketers get this question a lot from clients: Is it worth spending money boosting social media posts? And the quick answer is yes, it is. Boosting provides opportunities to increase engagement, expand audience reach, and most importantly, it works. Organic reach is on the decline, and with algorithms constantly changing, it becomes more challenging to get organic content in front of all the users you want to reach. Every post on your social media channels…Read More