Insights Blog
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We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
In a digital marketplace, Consumer Packaged Goods (CPG) brands constantly seek innovative ways to stand out and connect with consumers. Two powerful tools in the digital marketing arsenal are Search Engine Optimization (SEO) and paid advertisements (paid ads). While SEO focuses on enhancing organic search visibility and building long-term brand presence, paid ads offer immediate visibility and precision targeting. Both strategies come with unique advantages and challenges, making it crucial for CPG companies to understand…
Read MoreIn a substantial March 2024 Core Update, Google has unveiled a multi-pronged crackdown on unoriginal and manipulative web pages. This mega-update promises to reduce unhelpful content in search results by a staggering 40% and appears to be targeted right at AI-generated content via ChatGPT. In conjunction with this update, Google has also updated its spam policies, introducing strict measures against shady practices like scaled content abuse, site reputation abuse, and expired domain abuse. With these…
Read MoreInstagram is a vibrant digital landscape where creativity can be used to connect with anyone. It can also be just as powerful and useful for your business as it is for creators to drive your brand awareness, build a loyal community, and open up new opportunities. So, how can you grow? While there is fierce competition and constantly evolving algorithms, let’s dive into some creative strategies that will help your follower count rise this year. …
Read MoreWhile TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly three times more Reels compared to Q1 2022. For more detailed insights, refer to the full report here. This shift…
Read MoreThe rise of webinars in the business landscape signifies a transformative shift in how companies engage with their audience and showcase their expertise. Unlike traditional methods, webinars offer a dynamic and interactive platform where businesses can connect with their target audience in real-time, fostering a sense of community and facilitating direct communication. These sessions go beyond static presentations, allowing for live Q&A sessions, interactive polls, and the opportunity to address specific concerns, creating a more…
Read MoreUltimate guides are everywhere online. You’ve probably read your fair share of them, too. But have you tried writing one? This type of blog post is a powerful tool that offers in-depth insights on a particular topic. They can help you build brand authority, rank for multiple keywords, and help with backlinks. If you’re brainstorming content for your blog, an ultimate guide is a great way to put all of your ideas together. Let’s dive…
Read MoreWith the continuous growth of digital influence, manufacturers are finding that a strong social media presence is no longer optional–it’s a must. While it comes with unique challenges, like conveying complex processes in a relatable way and standing out in a product-focused industry, having a creative and strategic approach to social media marketing can make manufacturers stand out. Let’s dive into 10 social media tips and strategies you can leverage to amplify your brand, build…
Read MoreBusiness owners, marketing professionals, entrepreneurs, and aspiring digital enthusiasts can all benefit immensely from the wealth of information and networking opportunities digital marketing conferences offer. These events provide a platform for attendees to gain a comprehensive understanding of emerging technologies, data analytics, and innovative marketing tools. Additionally, networking with industry leaders, experts, and like-minded peers can foster collaboration, inspire creativity, and open doors to new partnerships and business ventures. In an era where staying ahead…
Read MoreThis year, Google seemed to be constantly evolving. In fine-tuning its algorithms and rolling out multiple 2023 core updates, Google prioritized providing legit, high-quality content and staying on top of search engine optimization (SEO). Let’s recap some of the most important updates and touch on what will most likely be coming in 2024. May 2023 Web Vitals Update Google highlighted three specific metrics as the most important Core Web Vitals: Largest Contentful Paint (LCP), First…
Read MoreIn a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok. Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories. Longer IG Reels (90 seconds +) generated more than double the video views compared to TikTok. Facebook Live saw a surge in brand usage during Q4 2023, with 1.5…
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