Insights Blog
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We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok. Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories. Longer IG Reels (90 seconds +) generated more than double the video views compared to TikTok. Facebook Live saw a surge in brand usage during Q4 2023, with 1.5…
Read MoreIn a world where the average consumer’s attention span is a hot commodity, video content stands out as a compelling tool. It captivates, informs and entertains—making it a cornerstone of any robust digital marketing strategy. Why Embrace Video? Higher Engagement: Videos consistently outperform other types of content on social media platforms. Better Retention: Audiences remember visual content, particularly videos, far longer than text. Greater Reach: Videos are more likely to be shared, amplifying your message…
Read MoreAs the holiday season approaches, selecting the perfect gift for your favorite marketer can feel as challenging as ideating the year’s most impactful marketing campaign. Whether it’s a last-minute gift idea for a colleague or a thoughtfully chosen present for a friend deeply involved in digital marketing, the right choice could be both rewarding and beneficial for their profession. Let’s explore a collection of fun gift ideas for marketers that balance professional utility with personal…
Read MoreWhen the season of giving comes around, it’s not just the jingle of bells that should be getting louder—it’s the buzz around your non-profit’s social media and content marketing strategy that should be amplifying, too. In a world where a single hashtag can launch a movement, your mission deserves a spotlight on the social stage enhanced by strategic content. It’s about leveraging the digital sphere to connect, inspire and drive the spirit of generosity to…
Read MoreFinding a new social media agency can be, well, downright exhausting. One of the baffling things? The wide range of prices you might encounter for seemingly similar services. Take, for instance, managing a Facebook page. While one agency might pitch a $500 fee, another could come in at $5,000, yet another might even quote $10,000. The vast disparity in pricing can make the hunt for the right agency incredibly challenging. But here’s the thing: understanding…
Read MoreFor over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, and value in the past months. In March 2023, it had a 7.3% year-over-year decline in worldwide traffic. In July…
Read MoreEver felt like your marketing efforts are getting lost in the digital noise? Well, here’s a secret weapon: storytelling. It’s not just about facts and figures; it’s about creating a genuine bond with your audience. In this guide, we’ll explore how storytelling can elevate your marketing efforts, enabling you to create lasting impressions and build relationships beyond transactions. Why Storytelling Matters in Marketing Have you wondered why a well-told story gets stuck in your head…
Read MoreIn today’s hyper-connected digital landscape, the importance of social media branding cannot be overstated. It’s not just about having a presence on social media platforms but about leveraging them to engage with your audience, communicate your brand’s values, and foster a sense of authenticity and trust. These eight robust statistics highlight the critical role social media branding plays in driving consumer behavior and influencing purchasing decisions. #1 – The Emotional Brain Drives Purchase Decisions Contrary…
Read MoreWe receive a lot of requests for SEO audits. It’s probably one of the most popular services brands ask for when they first approach us. Yet, truthfully, we often find ourselves steering many of these brands away from immediate audits. Why? Not every brand needs a full SEO audit right from the start. It’s a crucial step in the SEO process, but timing and circumstances play a significant role. So, how can you be sure…
Read MoreFirst of all – congratulations. Most companies are still really struggling with creating high-quality, original video content for their brands. So it’s great that you’ve already taken the step to invest in video content as well as to get it uploaded in YouTube. As you are probably aware, great video content has become a crucial part of marketing strategies. However, once you’ve made the investment in video content, you’ll want to maxmize the value you…
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