Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
One of the most common questions in digital marketing is whether to invest in SEO or pay-per-click (PPC). SEO and PPC are strategies to connect with audiences searching on platforms like Google, but they each have unique benefits and drawbacks. When budgets are limited, you may be forced to choose between the two. This blog post aims to explore both strategies in depth and provide a thoughtful decision tree to help you make the best…
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Tracking marketing efforts and understanding audience behavior are crucial in digital marketing. One tool in the marketer’s arsenal for achieving this is Urchin Tracking Module (UTM) parameters. They help you track the effectiveness of your marketing campaigns. In this guide, we’ll take a deep dive into UTMs, their evolution with Google Analytics 4 (GA4), and how to set them up and implement them for campaign tracking for each of your specific campaigns. What is a…
Read MoreAlthough tools alone won’t make your social media program shine, having the right tools in your arsenal can be the difference in building an impactful online presence. Over the past two decades, we’ve tested a ton of social media tools, and here are our favorites 🙂 HeyOrca – $79/month: Schedule with Ease HeyOrca is an incredibly user-friendly tool that revolutionizes social media scheduling. It offers features like collaborative planning and streamlined approval processes. More than…
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Artificial Intelligence (AI) has rapidly evolved, carving an indispensable place within digital marketing. In particular, the SEO landscape stands at the cusp of a revolution, thanks to AI’s potential to elevate performance and drive results. Artificial Intelligence traces its roots back to the mid-20th century, though its influence on SEO and digital marketing has surged recently. With AI, digital marketers can anticipate enhanced SEO strategies, improved content creation, and incisive analysis of text data, ultimately…
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LinkedIn is a powerhouse platform for networking, lead generation, and business-to-business (b2b) growth. However, like most social media platforms, staying updated with best practices can be a moving target. Here’s a helpful list of LinkedIn Best Practices for 2023 if you aim to expand your digital footprint this year. Understanding LinkedIn’s Algorithm Wondering why your profile or business isn’t getting more visibility? Understanding LinkedIn’s algorithm in 2023 is a critical piece of the puzzle. Here’s…
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As more and more marketers lean into GA4, I’ve been getting the same question – are there any good analytics alternatives to GA4? The great answer is yes, there is, but you’ll need to understand your tracking needs both now & in the future before contemplating a switch. Here are a few criteria that might help review alternatives more in-depth: Key features & metrics Cost of the platform Level of customer support Privacy and security…
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Have an event you’d like added to this list? Email us at hello@v9digital.com Denver isn’t just a stunning place to live – it’s a buzzing hub for digital marketing. Our city has a thriving tech scene, bustling with innovation and opportunity, and boasts a remarkable lineup of digital marketing conferences and meetups. And guess what? You don’t need to hop on a plane to be part of this. Some of the most impactful and inspiring…
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In the SEO (Search Engine Optimization) world, links are crucial. They help boost your visibility, credibility, and search ranking on search engines and are critical to Google’s mysterious algorithm. However, many SEOs (us included) will caution you to be wary of buying links – it’s risky and can lead to crippling penalties. Instead, we’ll tell you the value is in “link earning,” which almost immediately begs the question – What the heck is link earning?…
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*whew* 2023 has started a little intense. The business landscape continues evolving, presenting unique challenges to B2B brands. Here are some of the most common concerns I’ve heard in 2023 so far: Keeping your sales teams “fed” with inbound leads Differentiating your positioning better online Diversifying lead flow Keeping the momentum on 2023 growth goals Expanding into new markets Honing in / niching into specific customer segments If any of those concerns/opportunities resonate, you aren’t…
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Organic social media marketing can be a flashy/shiny object to companies. Brands start tossing time/money/resources into it, almost hoping that something positive will happen from all that effort. We call that the “post and pray” method. Or they barrel into organic social media, thinking it should be approached like any other direct response channel. We call that generally a bad idea. Examples of things I’ve heard company decision-makers say (any of these sound familiar?) We’ve…
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