Our Favorite SEO Tools In 2021
Do you hate the giant paragraphs of text that articles make you read through before you get to the main point? Us too! Without 800 words of rambling text about why SEO tools are important, here’s a few of our favorites 🙂
SEMRush: A fan favorite, SEO users love that you can easily compare your website against your competitors. A detailed report allows you to better understand your website’s traffic, paid and organic keywords, SEO content, position tracking, and overall website analytics. A helpful tool is the writing assistant that quickly quantifies content optimization and offers suggestions for improvement.
Cost: Pricing ranges between $119 to $449.
Screaming Frog: Considered one of the best among SEO experts, Screaming Frog quickly extracts data to provide valuable insight for each page on your website. It’s incredibly user-friendly and has one of the best copy/paste features, and includes any other URL data you may need as well. A beneficial feature is that it provides a complete list of 404 errors and a list of where to find and fix them.
Cost: Screaming Frog is free, however you can purchase a license to crawl more URLs and have access to advanced features.
Sitebulb: A website crawler or search engine bot, this tool provides enhanced visuals and a prioritized list with actionable recommendations for a comprehensive analysis. Many of its features go far beyond standard SEO audits for a deep dive to communicate complex ideas with your users better.
Cost: $35 per month for single user license, then $3.50 per month per extra user.
Google Search Console: A free tool for everyone with a website, Google Search Console allows you to monitor your website in Google’s SERP (Search Engine Results Page). It is different from Google Analytics in that it is search-engine focused, rather than user-oriented, and provides insight to improve website visibility and presence in Google search results. Easy to read graphs and reports, Google Search Console supports multiple domains and can sort based on times and pages.
Cost: Free
Google Analytics: A SEO staple, Google Analytics is tried and true to track overall website activity and collect visitor insights. Especially helpful in reporting to a general audience, Google Analytics provides detailed data yet easy to understand insights such as demographics, bounce rate, time on page, incoming traffic, etc. An internet standard, Google Analytics is extremely user-friendly, and best of all, it’s free.
Cost: Free
Clearscope: A SEO content writing tool, Clearscope gives you a letter grade for top-ranked articles. It makes revamping content easy with its text editor tool that outlines SEO content, suggests relevant keywords to use, performs competitive search terms, and gives an overall “score.” Excellent for new content development, Clearscope helps streamline the writing process with an easy-to-use interface and delivers robust SEO algorithms.
Cost: The Essentials plan starts at $170.00 per month with custom pricing available.
SpyFu: A bit more complex but reasonably priced, SpyFu is a great overall package. It offers a wide selection of keyword search and management tools along with interactive reporting. A helpful tool is the ability to see how competitor websites rank in a keyword search, how much they spend on pay per click and view their ads.
Cost: There are three subscription levels available:
- Basic – $79/month or $49/month (paid annually)
- Professional – $193/month or $75/month (annually)
- Agency – $999/month (monthly) or $833/month (annually)
Rank Math: A WordPress SEO plugin, Rank Math is an upgrade from the free version of Yoast but comes with premium features at no extra cost. Rank Math has many features, including SEO analysis with a position chart, adding alternate attributes to images, redirect manager, social media optimization, multiple keyword focus, and more. With all of these free features, you can see why Rank Math is one of the fastest-growing SEO plugins.
Cost: Plans are available for individuals at $59 per year and businesses for $199 per year.
Yoast: One of the most popular SEO plugins for WordPress sites, Yoast is a valuable tool in setting targeted keywords, managing sitemap integration, meta descriptions/titles, built-in readability score analysis, and improving overall website optimization. Offering both a free and premium option, Yoast is user-friendly, with detailed on-screen instructions for each feature. Plus, you can find a comprehensive offering of free tutorials and guides since it is widely implemented across millions of WordPress sites.
Cost: Free trial with price per website
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