
First Touch vs. Last Touch Attribution With Google Analytics
When you log into Google Analytics and see conversion data, you might not realize you are looking at “last

When you log into Google Analytics and see conversion data, you might not realize you are looking at “last

Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you

Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth

As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to

When it comes to creating engaging content for Destination Marketing Organizations (DMOs), the expectations for consistency and creativity are high.

This week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting

For many e-commerce brands, their website’s Google rank seems subjective and out of their control. And while Google’s algorithms are

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us

I always equate going to a Conference to going to Summer Camp. You come back wanting to take on the

Google has been adding some pretty awesome features to Google My Business listings recently! You can include so much more

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers

The standard for content marketing has skyrocketed in recent years. With more and more businesses seeing the value of a

Do you prioritize the importance of creating and implementing a strategy for your online business reviews? If so, you’re probably

Titles can make or break your blog’s success. Nowadays, internet users have a shorter attention span than a goldfish, so

Before 2014, when you logged into Google Analytics, you were given the category names “visits” & “unique visitors” to describe

Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how

Get Rid of Your Preconceived Notions About Channel Performance I have worked with a lot of companies that have preconceived

Anyone who works in online marketing knows the value of using personas. They drive your content strategy, fine tune your

Did you catch wind of one of the latest Google product releases? In May, Google announced Data Studio – their

As Digital Marketers, we know that metrics and data are the heart of our strategies. I think about when I

If you have an eCommerce site, you probably have mixed feelings about selling on Amazon.com. Amazon can undercut prices and

Millennials. Ugh. The worst, amirite*? (Scroll down to learn more about this term). Okay, maybe we’re not the worst –