Skip to content
Volume Nine Grow Your Brand Organically
  • Services
    • SEO
    • Social Media
    • Content
  • Industries
    • Ecommerce
    • Consumer Products
    • B2B Brands
    • All Industries
  • Resources
    • Insights Blog
    • Guides
    • Success Stories
    • Events
  • About V9
    • The V9 Team
    • Join the Team
    • V9 Gives Back
  • Let’s Talk
  • Instagram
  • Facebook
  • Youtube
  • Twitter
  • LinkedIn
(303) 955-5228
what is an editorial calendar
Author - Volume Nine

What is an Editorial Calendar?

Volume Nine
  • Digital Marketing
Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
Linkedin

The standard for content marketing has skyrocketed in recent years. With more and more businesses seeing the value of a solid content marketing strategy, along with search algorithms rewarding websites with high-quality content, good execution is a must. And good execution relies on great strategy. Here at Volume Nine, we believe that a good content marketing strategy starts with a solidly researched and planned editorial calendar.

What is an editorial calendar, exactly?

An editorial calendar is a calendar dedicated to organizing your content production. Also called a content calendar, it is a Google Sheet or Excel spreadsheet that includes key details regarding all blogs and creative assets you plan on publishing over the quarter. Most calendars include a title, the focus keyword(s), a description, the due date or publish date, any internal links, title length, goals of the post, and which personas the post is targeting.

Why use editorial calendars?

Consistent Plan

A content calendar is especially useful for your business blog. By sitting down and creating a content calendar, you’re essentially plotting your blog’s course and creating a strategy. The keyword research required to complete a calendar will ensure that each post you write has a search phrase with high volume that will drive organic traffic to your blog. Instead of scrambling each week to come up with an idea, you’re free to spend your energy writing the best post possible.

As mentioned earlier, you need consistency in content marketing, because content marketing isn’t a quick hitting strategy. To see results, you’ll need to publish high-quality blogs regularly. Editorial calendars help you develop consistency, and that will help you win both loyal readers and increased site authority.

Better SEO

If you’re still on the fence regarding whether you need a calendar, consider the SEO benefits. Producing consistent, fresh, and relevant content boosts your SEO. Moreover, with a content calendar, you can plan out internal linking strategies in a much more organized way. Again, search engines reward quality content, and any tool that helps you create better content will show its worth in increased website traffic.

The Details

The editorial calendar should be a place for ideas to be explored and defined. The calendar will have specific dates when content will be released. It needs to have relevant details on each specific post, so your writers have a clear guide for the expectations of the post. You should include the topic as well as a title (even if it’s just a working title).

I’ve listed some of the staples to include in your editorial calendar, but part of the beauty of the editorial calendar is that it’s customizable to your needs. You can add buyer personas to target, relevant calls to action, specific notes for your writers, or anything else that makes sense for you.

radio-sound

GROW YOUR BRAND ORGANICALLY

Grow Your Business with Monthly Strategies, Tactics & Templates

Categories

  • Content Marketing
  • Digital Marketing
  • SEO
  • Social Media
  • Uncategorized
  • V9 News

Related Insights

video marketing
10 Ways Brands Can Incorporate Video into Their Digital Marketing Strategies
2021 Digital Marketing Stats
2021 Video Marketing Stats Brands Shouldn’t Ignore
Resort Marketing Tips
Resort Marketing: 10 Actionable Tips for a Post-COVID-19 World

Ready to grow your business online?

Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals.

Let’s Talk!

Subscribe to V9 Insights via Email

Sign up for our trends, commentary, analysis, and maybe an occasional joke.

  • Services
    • Denver SEO
    • SEO
    • Social Media
    • Content
  • Industries
    • Ecommerce
    • Consumer Products
    • B2B Brands
    • All Industries
  • Resources
    • Insights Blog
    • Guides
    • Success Stories
    • Events
  • About V9
    • The V9 Team
    • Join the Team
    • V9 Gives Back
    • Privacy Policy

OFFICE HOURS:

Monday - Friday 8am-5pm
p:(303) 955-5228 a:1312 17th St #942
Denver, CO, 80202
Privacy Policy

Volume 9, Inc 1312 17th St #942 Denver, CO 80202 (303) 955-5228

  • Instagram
  • Facebook
  • Youtube
  • Twitter
  • LinkedIn