Digital Marketing

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting

For many e-commerce brands, their website’s Google rank seems subjective and out of their control. And while Google’s algorithms are

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us

I always equate going to a Conference to going to Summer Camp. You come back wanting to take on the

Google has been adding some pretty awesome features to Google My Business listings recently! You can include so much more

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers

The standard for content marketing has skyrocketed in recent years. With more and more businesses seeing the value of a

Do you prioritize the importance of creating and implementing a strategy for your online business reviews? If so, you’re probably

Titles can make or break your blog’s success. Nowadays, internet users have a shorter attention span than a goldfish, so

Before 2014, when you logged into Google Analytics, you were given the category names “visits” & “unique visitors” to describe

Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how

Get Rid of Your Preconceived Notions About Channel Performance I have worked with a lot of companies that have preconceived

Anyone who works in online marketing knows the value of using personas. They drive your content strategy, fine tune your

Did you catch wind of one of the latest Google product releases? In May, Google announced Data Studio – their

As Digital Marketers, we know that metrics and data are the heart of our strategies. I think about when I

If you have an eCommerce site, you probably have mixed feelings about selling on Amazon.com. Amazon can undercut prices and

Millennials. Ugh. The worst, amirite*? (Scroll down to learn more about this term). Okay, maybe we’re not the worst –

Small Business Saturday is almost here – are you ready? After the shopping madness that is Black Friday, it’s time

Cyber Monday has become as big a deal (often bigger) than Black Friday. While brick-and-mortar retailers require employees and customers

When you created your WordPress site, you had a plan. You had the layout and content ready but then discovered

Many companies in the B2B domain underestimate the power of B2B SEO, and they shouldn’t. Perhaps your business has always

Coming up with quality, engaging blog topics for your small business can be tough and time consuming.  This is why

Google Analytics reporting for business owners has become some kind of digital enigma to many, which is understandable considering the