Content Marketing

With a food-based brand, one of the easiest and most accessible types of content to create is recipes. Recipes can highlight your brand and make it easy for your audience to visualize using your products (which is the whole point of marketing in general). But many food brands neglect to promote recipes across multiple channels or even multiple mediums; it’s usually relegated to their blog and possibly a couple social media posts. And while recipes…

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With…

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your…

What is good content? Is there a formula for creating good content on a consistent basis? You betcha. Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Is your content original? Whether you are composing a tweet with an image or using an image in a blog, an original image can be essential for your audience. Take…

Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not,…

In an increasingly cluttered web, your content is competing for your reader’s attention. If your content can effectively grab readers’ attention, your message stands a much better chance of reaching its target. When you only have a few seconds to capture people’s attention, a colorful, bold infographic is much more likely to catch their eye than a blog of text. Despite the many advantages, infographic creation can quickly go awry. Fortunately, armed with a few…

You’ve likely seen the words “content marketing” on marketing blogs as something you should be doing to boost your business. While it’s true that content marketing can have powerful effects on your business, let’s start with the basics. What is content marketing exactly, and how can it help your company? What is content marketing? If you ask Google to define content marketing, it will tell you that, “content marketing involves the creation and sharing of…

By now, you’ve heard that you should be blogging – not only does high-quality content boost organic traffic to your site, but it also helps to reduce your bounce rate and can be an effective way to drive users down the funnel. Unfortunately, you likely won’t see these results from tossing up a short blog whenever you think of it. Proper content strategy and optimization can have powerful effects on your business. However, it’s easy to…

Learning how to find keywords that will drive relevant traffic may seem intimidating at first blush. It’s a topic heavy with jargon and vague terms. What are SERPs, anyway? What exactly does “low,” “medium,” and “high” competition mean? And how are you supposed to work these keywords in without degrading the quality of your content? By the end of this post, you’ll know the basics of keyword research and you’ll gain precious insight into how…

Here at Volume Nine, we try out best to live healthily (though we all enjoy the occasional pizza lunch). So when Vitamin World – wellness and nutritional supplement company – approached us to boost their website traffic through social media content amplification, we jumped at the opportunity. The Goals The three goals that aligned with the customer journey were: Increase traffic and visits to their blog, measured by website sessions to the blog from social…