Your Audience Is Listening, Are You Saying Anything Worth Listening To?
The secret is out – if you want to drive organic marketing success, you have to produce unique, interesting and relevant content on your blog that attracts your target audience.
Each Blog Marketing Program is designed to:
- Reach and resonate with a larger audience – even those who are ‘just browsing’ your blog.
- Encourage audience engagement that gets shared, linked to and discussed on social media.
- Enhance SEO results with increased visibility, while driving traffic and conversions.
- Demonstrate best practices for ultimate success and optimization.
- Work as the voice for your brand and remain at the forefront of a prospective customer’s mind.
Blog content needs to be strategic and engaging, while also resonating with individual readers. This can be a difficult process to master without the right steps in place. At Volume Nine, our experienced blog marketing experts have fine-tuned our approach to help clients achieve success with maximum visibility and engagement through content creation.
Our blog marketing specialist works with your goals and target audiences to first identify target personas through the keywords they are using to search. From there, we use these keywords to help identify themes and generate topics that will reach each persona individually to improve the chances for engagement, traffic, visibility, and conversions.
Our four-step blog management process was designed to take a ho-hum or even non-existent blogging strategy to the next level.
Step #1 – Persona and Keyword Identification
The success of your content largely depends on how it resonates with your audience. To resonate with a particular part of the audience; the content needs to speak directly to them. Individuals absorb information differently and are attracted to different types of content and messaging. Our content marketing strategy uses information from your target audience to help identify some representatives within that, called personas, as well as identify the keywords they are using to search.
Step #2 – Strategy and Production Management
Your blog marketing specialist will help develop a strategy based on your goals and current efforts. We make recommendations that are designed to help meet the needs of your site by continually providing our insights and best practices for success. Our blog marketing team partners with you to develop a plan for frequency of blog posting and the vehicles with which to promote the published pieces.
Step #3 – Writer Recruiting
We know how important it is to have writers who understand your product or service, your audience, goals and how to communicate your brand effectively. Our blog marketing agency researches, recruits and manages writers who can provide proven experience and knowledge specific to your industry.
Step #4 – Editing and Publishing
The message your content sends is of the utmost importance. Our content marketing service focuses on taking a hands-on approach to making sure your brand is being communicated effectively while adhering to content guidelines. We edit, proofread, check the facts and take pride in putting our stamp of approval on all blog content we publish to your site.