Digital Marketing
Published: May 28, 2020 We know the world, including digital marketing, is continuing to shift on us. Digital Marketing has a tendency to do that even in “normal” situations, but we are seeing its fast-paced evolution even more now. Many of us are now trying to look ahead and figure out next steps, with a future that is relatively uncertain. Although we can see the future (obviously, we’ve read our tea leaves, and we challenged…
Read MoreFor businesses that aren’t digital, it can be challenging to know how to navigate the digital sphere. Home builders and new home communities are no exception. Thankfully, though, digital marketing doesn’t have to be all algorithms and complex data. Here, we share simple yet incredibly effective marketing tactics you can employ to help strengthen your home builder brand, business, and bottom line. TL;DR Get insider knowledge First, sit down with your sales team to better…
Read MoreMany businesses agree that we are in uncharted waters, facing an unprecedented crisis that is constantly evolving. We certainly don’t have all the answers, but there are a few things we are recommending for our clients that we’d like to share. Some of the Biggest Opportunities Right Now: If you are a brand that has recently had to cancel bookings / shows, etc. you are more than likely going to want to be in crisis…
Read MoreThe CBD industry is no doubt booming, and shows no signs of slowing down anytime soon. Once you’ve entered the industry and need to start marketing your CBD products, however, that momentum becomes an entirely different story — especially online. That’s because go-to paid advertising platforms like Google Ads and Facebook & Instagram Ads restrict what CBD brands and businesses are allowed to pay to promote, making it virtually impossible for them to market their…
Read MoreWhen you’re tasked with promoting travel and tourism for your physical location, trying to reach event planners in an online world can be frustrating. Should you connect with event planners in your area? Over the World Wide Web? And how can you demonstrate what sets your destination marketing organization, convention center, visitors bureau, or destination management company apart from the rest? Building relationships with event planners can definitely be challenging, but the payoff is worth…
Read MoreThe retail industry is currently dominated by Amazon: by the middle of 2018, Amazon was already responsible for nearly half of all online retail sales in the United States. At that time, Amazon was expected to clear over $258 billion in U.S. retail sales. How can you compete with that as a small, independently owned eCommerce business? Running your own eCommerce business against Amazon is tough; there’s no doubt about it. However, it’s still entirely…
Read MoreWant to sell more season passes, tickets, or memberships for your local attraction? Word of mouth and customer loyalty can go a long way for ski resorts, zoos, amusement parks and more, but digital marketing is the key to year-round success and awareness for these brands. Here, we’ll be sharing a few digital marketing tactics you can use to keep your pass holders interested and to finally convert those elusive competitor pass holders and…
Read More**Please Note: The information provided in this post is not intended to provide legal advice. Readers should seek out paid legal counsel for help in addressing any specific legal issues.** Accessibility for people with disabilities goes beyond physical locations; it’s also important online. Accessibility via the internet is becoming a growing issue — one that might impact your business and brand more than you realize. In fact, there were over 2,000 lawsuits regarding accessibility in…
Read MoreCreating a comprehensive digital marketing strategy can be an intense endeavor. This type of effort can span several weeks and you might find yourself creating a document that reads like a short book. And, if you are like most companies, you might find yourself doing this effort about once a year. The big drawback is that giant plans of this nature rarely turn out the way you thought they would – the world of digital…
Read MoreAfter focusing on relationship building, audience targeting and creative messaging, it can be confusing when a consumer abandons their online shopping cart. Were they simply window shopping? Or, did something go wrong? It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect these lost sales. How? By reaching out to the consumers. One way e-commerce merchants can get in front of interested…
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