Digital Marketing
In a digital marketplace, Consumer Packaged Goods (CPG) brands constantly seek innovative ways to stand out and connect with consumers. Two powerful tools in the digital marketing arsenal are Search Engine Optimization (SEO) and paid advertisements (paid ads). While SEO focuses on enhancing organic search visibility and building long-term brand presence, paid ads offer immediate visibility and precision targeting. Both strategies come with unique advantages and challenges, making it crucial for CPG companies to understand…
Read MoreIn a substantial March 2024 Core Update, Google has unveiled a multi-pronged crackdown on unoriginal and manipulative web pages. This mega-update promises to reduce unhelpful content in search results by a staggering 40% and appears to be targeted right at AI-generated content via ChatGPT. In conjunction with this update, Google has also updated its spam policies, introducing strict measures against shady practices like scaled content abuse, site reputation abuse, and expired domain abuse. With these…
Read MoreUltimate guides are everywhere online. You’ve probably read your fair share of them, too. But have you tried writing one? This type of blog post is a powerful tool that offers in-depth insights on a particular topic. They can help you build brand authority, rank for multiple keywords, and help with backlinks. If you’re brainstorming content for your blog, an ultimate guide is a great way to put all of your ideas together. Let’s dive…
Read MoreBusiness owners, marketing professionals, entrepreneurs, and aspiring digital enthusiasts can all benefit immensely from the wealth of information and networking opportunities digital marketing conferences offer. These events provide a platform for attendees to gain a comprehensive understanding of emerging technologies, data analytics, and innovative marketing tools. Additionally, networking with industry leaders, experts, and like-minded peers can foster collaboration, inspire creativity, and open doors to new partnerships and business ventures. In an era where staying ahead…
Read MoreAs the holiday season approaches, selecting the perfect gift for your favorite marketer can feel as challenging as ideating the year’s most impactful marketing campaign. Whether it’s a last-minute gift idea for a colleague or a thoughtfully chosen present for a friend deeply involved in digital marketing, the right choice could be both rewarding and beneficial for their profession. Let’s explore a collection of fun gift ideas for marketers that balance professional utility with personal…
Read MoreEver felt like your marketing efforts are getting lost in the digital noise? Well, here’s a secret weapon: storytelling. It’s not just about facts and figures; it’s about creating a genuine bond with your audience. In this guide, we’ll explore how storytelling can elevate your marketing efforts, enabling you to create lasting impressions and build relationships beyond transactions. Why Storytelling Matters in Marketing Have you wondered why a well-told story gets stuck in your head…
Read MoreAs we approach the midpoint of summer and switch to Q3, it can be a great time to review your Digital Marketing program & strategy. Here are a few ideas of what should be on your radar to maximize success in the second half of the year. #1 – Transition to Google Analytics 4…#seriously Unless you’ve been living under a rock, you probably know that beginning July 1, 2023, Google Analytics will stop collecting data…
Read MoreOne of the most common questions in digital marketing is whether to invest in SEO or pay-per-click (PPC). SEO and PPC are strategies to connect with audiences searching on platforms like Google, but they each have unique benefits and drawbacks. When budgets are limited, you may be forced to choose between the two. This blog post aims to explore both strategies in depth and provide a thoughtful decision tree to help you make the best…
Read MoreTracking marketing efforts and understanding audience behavior are crucial in digital marketing. One tool in the marketer’s arsenal for achieving this is Urchin Tracking Module (UTM) parameters. They help you track the effectiveness of your marketing campaigns. In this guide, we’ll take a deep dive into UTMs, their evolution with Google Analytics 4 (GA4), and how to set them up and implement them for campaign tracking for each of your specific campaigns. What is a…
Read MoreAs more and more marketers lean into GA4, I’ve been getting the same question – are there any good analytics alternatives to GA4? The great answer is yes, there is, but you’ll need to understand your tracking needs both now & in the future before contemplating a switch. Here are a few criteria that might help review alternatives more in-depth: Key features & metrics Cost of the platform Level of customer support Privacy and security…
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