Natalie Henley

Creating a comprehensive digital marketing strategy can be an intense endeavor. This type of effort can span several weeks and you might find yourself creating a document that reads like a short book. And, if you are like most companies, you might find yourself doing this effort about once a year.  The big drawback is…

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How to Create an Abandoned Shopping Cart Follow-up Email
Ashley Peterson

After focusing on relationship building, audience targeting and creative messaging, it can be confusing when a consumer abandons their online shopping cart. Were they simply window shopping? Or, did something go wrong?   It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect…

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V9 Interview Robert Lane Buhv Designs
Chuck Aikens

  This V9 interview features Robert Lane of Buhv Designs, Founder and President of the Denver-based web design and digital marketing agency. We at V9 Digital would like to thank Robert of Buhv Designs for taking the time to chat with us about his vision for Buhv and his expertise in marketing a multi-location business…

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first-last-touch-attribution
Natalie Henley

  When you log into Google Analytics and see conversion data, you might not realize you are looking at “last touch data.” You’re seeing the last channel that drove a person to your website, and that channel is likely the one that gets the “credit” for the conversion. In Google Analytics, last touch data is…

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What Does Diversity and Inclusion Look Like in Digital Marketing?
Chuck Aikens

Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you imagine sharing laughs with your group of friends in that trendy new hotel bar or how yoga pants might actually look when you perfect a downward-facing dog. Brands, more than ever, are becoming intentional about…

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Roundtable Q&A: Digital Marketing Pain Points & Trends for Outdoor Brands
Chuck Aikens

Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth beneath our feet and sharing how to enhance those experiences. Today we’re reflecting on what’s coming up in the year ahead for digital marketers who represent the outdoor brands that take our adventures to the…

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How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)
Chuck Aikens

As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative…

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19 Content Ideas for DMOs (Destination Marketing Organizations)
Barb Dittert

When it comes to content ideation for Destination Marketing Organizations (DMO), the bar is set high. Many travel offices, visitors bureaus and tourism boards maintain a daily publishing schedule to compete with local news outlets and travel bloggers who report on similar events, attractions and offers. For example, Visit Big Sky entices outdoor enthusiasts to…

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V9 Interviews: Megan Sullivan-Jenks of Choozle Volume Nine
Chuck Aikens

This week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about programmatic advertising and how businesses can make more of an impact with their marketing spend. Below are her answers to our questions, where she provides helpful insights into trends as well as general metrics that…

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Outdoor Industry: Digital Marketing Concepts for Outdoor Brands
Brian Lich

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart…

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