Digital Marketing
As we approach the midpoint of summer and switch to Q3, it can be a great time to review your Digital Marketing program & strategy. Here are a few ideas of what should be on your radar to maximize success in the second half of the year. #1 – Transition to Google Analytics 4…#seriously Unless you’ve been living under a rock, you probably know that beginning July 1, 2023, Google Analytics will stop collecting data…
Read MoreOne of the most common questions in digital marketing is whether to invest in SEO or pay-per-click (PPC). SEO and PPC are strategies to connect with audiences searching on platforms like Google, but they each have unique benefits and drawbacks. When budgets are limited, you may be forced to choose between the two. This blog post aims to explore both strategies in depth and provide a thoughtful decision tree to help you make the best…
Read MoreTracking marketing efforts and understanding audience behavior are crucial in digital marketing. One tool in the marketer’s arsenal for achieving this is Urchin Tracking Module (UTM) parameters. They help you track the effectiveness of your marketing campaigns. In this guide, we’ll take a deep dive into UTMs, their evolution with Google Analytics 4 (GA4), and how to set them up and implement them for campaign tracking for each of your specific campaigns. What is a…
Read MoreAs more and more marketers lean into GA4, I’ve been getting the same question – are there any good analytics alternatives to GA4? The great answer is yes, there is, but you’ll need to understand your tracking needs both now & in the future before contemplating a switch. Here are a few criteria that might help review alternatives more in-depth: Key features & metrics Cost of the platform Level of customer support Privacy and security…
Read MoreHave an event you’d like added to this list? Email us at hello@v9digital.com Denver isn’t just a stunning place to live – it’s a buzzing hub for digital marketing. Our city has a thriving tech scene, bustling with innovation and opportunity, and boasts a remarkable lineup of digital marketing conferences and meetups. And guess what? You don’t need to hop on a plane to be part of this. Some of the most impactful and inspiring…
Read More*whew* 2023 has started a little intense. The business landscape continues evolving, presenting unique challenges to B2B brands. Here are some of the most common concerns I’ve heard in 2023 so far: Keeping your sales teams “fed” with inbound leads Differentiating your positioning better online Diversifying lead flow Keeping the momentum on 2023 growth goals Expanding into new markets Honing in / niching into specific customer segments If any of those concerns/opportunities resonate, you aren’t…
Read MoreWahoo! Chat-4 Is Here 🙂 Yesterday Open AI announced GPT-4 is here for pro users & for via their API. Over the last few months, as millions of users have flocked to Chat-GPT-3.5, they’ve started to assess the tool’s power and its limitations quickly. It’s important to know that CPT-4 is an excellent iteration of 3.5, but it only fixes some of those limitations. As such, the difference between the two can be a bit…
Read MoreWhen you’re scrolling through your social media feed, do you notice how video catches your attention much more than an image or text? Or, when you’re looking for information on a company’s website, do you search for an About Us or product video to quickly learn a lot about the brand? You’re not alone. According to Invideo, 96% of consumers increased their online video consumption in 2020, and nine out of 10 viewers said…
Read MoreBlogs, social media, SEO, content, web design, user experience, email — there’s a lot that goes into a successful marketing strategy. But one area we continue to see a gap? Video marketing. On the surface, video marketing may seem like a huge undertaking; it takes more time and money to produce than other forms of marketing. But, ultimately, it’s a trend other marketers are hopping on — and seeing a lot of success. In fact,…
Read More“My bags are packed, I’m ready to go” If this John Denver classic pops into your head often, you’re one of us. You love marketing resorts as much as you love visiting them. But marketing a dream destination is far from easy. The competition is vast, budgets change rapidly and guests’ expectations continue to rise. Now, more than ever, you must move beyond the norm. You must listen to the guests and be willing to…
Read More