Digital Marketing
Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth beneath our feet and sharing how to enhance those experiences. Today we’re reflecting on what’s coming up in the year ahead for digital marketers who represent the outdoor brands that take our adventures to the next level. We’re discussing pain points and how to revolve them; digital content trends and staying relevant to our audiences…
Read MoreAs the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative digital marketing. Let’s be honest: Your audience is getting tired of being sold to. As you fine-tune your digital marketing…
Read MoreWhen it comes to content ideation for Destination Marketing Organizations (DMO), the bar is set high. Many travel offices, visitors bureaus and tourism boards maintain a daily publishing schedule to compete with local news outlets and travel bloggers who report on similar events, attractions and offers. For example, Visit Big Sky entices outdoor enthusiasts to Montana’s scenic canyons, mountains and rivers. This DMO is currently focused on promoting winter recreation and adventure by sharing content…
Read MoreThis week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about programmatic advertising and how businesses can make more of an impact with their marketing spend. Below are her answers to our questions, where she provides helpful insights into trends as well as general metrics that can help your business launch or improve its own programmatic advertising campaigns. 1. What is programmatic advertising? Simply put, programmatic…
Read MoreConsumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these…
Read MoreFor many e-commerce brands, their website’s Google rank seems subjective and out of their control. And while Google’s algorithms are becoming increasingly more complex, the good news is that these updates actually work in our favor. Today, search algorithms aren’t just scanning for keywords or code; they’re able to take quality content and user-friendly websites into consideration and connect those with search queries. This means that brands–even small ones–with a commitment to consistent, valuable content…
Read MorePromises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A spot like “Hey, Doll!” from Kroger was the norm with language focused on low prices, not consumers’ needs and their feelings toward a product. Today though, in the crowded always-on digital landscape, it takes more to stand out. Defining audiences and building authentic relationships now serve as cornerstones of thriving…
Read MoreI always equate going to a Conference to going to Summer Camp. You come back wanting to take on the world because you drank the juice and you were around ‘your people’. This year, coming back from Denver’s Digital Summit, I feel no different. I want to do all the things. But this year I promised myself actually to do, some of the things. Here are my biggest takeaways and things I promise to think…
Read MoreGoogle has been adding some pretty awesome features to Google My Business listings recently! You can include so much more than basic contact information now. If you haven’t reviewed your Google My Business dashboard lately, log in and see what’s available…. and what you might be missing. Is Managing your GMB listing important? Yes! Your Google My Business listing is your primary path to gaining visibility in Google Search and Google Maps in your local…
Read MoreDisclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. You may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Data Retention Controls Email from Google Analytics If you haven’t already seen it, brace yourself for a forthcoming email notification from…
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