Social Media
Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the importance of content sharing on social media. Of 5,700 marketers surveyed, 92% responded that social media was important to their business. The refrain that social media marketing is some passing trend continues to fade into irrelevance with each passing year. Even in our digital age, not everyone knows how to leverage the power…
Read MoreMaybe you’re a social media specialist in desperate need of reinforcement. You’ve answered, “What’s the value of social media for our company?” one too many times – this week. Or maybe you’re a CMO or the VP of Marketing struggling to understand the real value of social media marketing. You fall short on how social media marketing attributes to the bottom line. Regardless of your position or your brand, everyone reading this has one big…
Read MoreIf you’re marketing on Facebook, you probably have an idea just how powerful social media has become for e-commerce. In fact, according to Forbes and Fortune, social media – particularly Facebook – is now vying with search engines for the largest share of referral traffic on the web. Understanding and implementing the Facebook Pixel should rise to the top of your to-do list. What is the Facebook Pixel? The Facebook Pixel is an analytics tool…
Read MoreThe Need ShopAtHome, an online shopping solution that connects online shoppers with deals and cash back offers, wanted to improve their organic social media strategy. They wanted to focus on organically increasing brand awareness and audience engagement on Facebook, with the occasional boosted post. The Strategy Our strategy was simple Review Their Previous Facebook Content Strategy Understand the Target Audience and Industry Implement Best Practices and Our Research Findings Review Their Previous Facebook Content Strategy:…
Read MoreJump to Wag N’ Wash Case Study Infographic Who can say no to a puppy? Definitely not anyone at Volume Nine. When Wag N’ Wash Natural Food and Bakery – the perfect spot to bring your cat or dog for grooming or a gourmet, all-natural treat – came to us last spring, they wanted to expand their business through new franchised locations. At the time, they were receiving a small quantity of leads from various…
Read MoreRead this blog post. Share this article. Shop Now. What influences a social media user to click-through and read your blog post? How do you make your social content click-worthy, shop-worthy, or engagement-worthy? A call-to-action (or CTA), is verbiage that instructs a reader on what to do next. In social media, a CTA can be in the post copy, the header in a social media ad, or as the button on a social media ad….
Read More“I don’t get any results from Facebook.” “The ROI from Facebook Marketing doesn’t exist.” “I’m posting on Facebook and not getting results.” I hear iterations of these frustrations from people on a daily basis. If you’ve had similar thoughts about the marketing you’re doing on Facebook, you might be going about it the wrong way. DON’T GIVE UP! THERE’S HOPE! Any good social media strategy starts with laying out realistic business goals. These goals will usually be…
Read MoreBlog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that content should go, you’re not alone….
Read MoreSnapchat filters! You know them, you love them, but have you ever wondered where they come from…or who they come from? If you’re reading this, probably more from me than you, but that can change. The fact is that anyone can make a Snapchat filter- individuals, organizations, and businesses. Filters, or more properly Geofilters, aren’t Snapchat’s famous puppy faces and vomiting rainbows. They’re custom backgrounds and filters that only appear in certain areas during certain…
Read MoreIt’s no secret that fast-casual dining is one of the hottest trends in the food industry right now. Indeed, it’s been this way for the past decade. In 2015 fast casual grew by 10.4% (compared to 5.3% for the industry as a whole) and added $3.4 billion dollars to its overall revenue. Impressive growth stats like these come a dime a dozen. No matter how you look at it, this industry has seen phenomenal growth…
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