Brakes PLus

Traffic Generation – BRAKES PLUS Organic Traffic Up 234% in One Year

Overview

Brakes Plus is a national corporation with locations in 6 states with multiple locations in metropolitan centers. They came to Volume 9 having recently launched a new website and needed an SEO strategy to support their growing company.

Challenges

The new website launch had no Website Launch Support (or any SEO oversight of any kind), and as a result there was lots of duplicate content across the website for each of the 50+ locations.

Strategies

The strategy started with a comprehensive website audit that included technical, content, link and local search reviews. From there a SEO Roadmap was developed that fixed technical issues, optimized the entire website for both locations and services, developed a link building strategy to build domain authority and distributed local search information across a wide network of internet yellow page sites to gain local searches on both desktop and mobile phones.

Results

Brakes Plus went from not ranking on Google to being ranking #1 for ‘brakes’ in the primary target market (Denver, CO) and increased non-branded organic traffic by 234% in one year.

This organic traffic increase was achieved by increasing the total number of keywords they targeted from 537 keywords to 1,155 keywords in about 1 year through website SEO efforts and local profile optimization(s).

Additionally, they have started ranking in the “local pack” for localized search results (see image below).