How Often Should You Be Blogging?

Volume Nine

• Content Marketing

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So, you’ve set up a blog, brainstormed some awesome ideas, and even identified who’s going to be the lucky person who creates these posts. But you’re stuck. How many blog posts is the perfect amount? The amount that maximizes reach without wasting resources?

We’ve collaborated with many blogs over the past few years and have seen what’s worked and what hasn’t. And while this isn’t the end-all, be-all, we’ve built some pretty good guidelines that you can follow.

To better answer this question, we’ve divided recommendations up into three wide categories that can give you a good idea of where to start. Ready, let’s go.

SMBs

If you’re a small to medium business, especially in the B2C space, allocate resources to blog once per week. Is more better? Yes. But odds are, you don’t have a devoted team which makes high frequency blogging more difficult.

The most important thing is quality over quantity. Producing and distributing one thoughtful piece that contains significant text, large images, a catchy title, and SEO best practices can give your business an edge on competitors.

Established Brands

If you’re an established brand, especially in the B2B space, you’ll need to step up your game and produce about two posts per week. This is also the level at which you need a precise blogging strategy and a complimentary social plan. This probably means that you have a team of employees that rotate blogging or have outsourced writing to an independent contractor. You’re probably also spending money to boost posts on social media.

This is also the level at which you need a precise blogging strategy and a complimentary social plan. This probably means that you have a team of employees that rotate blogging or have outsourced writing to an independent contractor. You’re probably also spending money to boost posts on social media.

Major Brands/ Aggressively Growing

If you’re way past the SMBs and striving for major brand dominance, your team needs to be creating around 5 posts per week, plus some creative “stuff” every now and then. This creative stuff I speak of could be graphics, quizzes, videos, white papers, etc. If you’re at this level, you should have devoted individuals who are focused on content marketing for your brand. Social and email marketing come into big play so you need an organized, strategic marketing program that can handle this workload. This combination of posts and creative assets is a serious undertaking but will catapult your brand into the stratosphere.

This creative stuff I speak of could be graphics, quizzes, videos, white papers, etc. If you’re at this level, you should have devoted individuals who are focused on content marketing for your brand. Social and email marketing come into big play so you need an organized, strategic marketing program that can handle this workload. This combination of posts and creative assets is a serious undertaking but will catapult your brand into the stratosphere.

Start with the above frequency and adjust based on your businesses resources and outcomes. As you assume, the more blogging the better, unless your posts become sloppy. In that case, real it in and refocus.

In our experience, you need to set aside 1-2 hours per month for brainstorming topics, and then 3-4 hours per post. If you’re looking to blog every day, these hours add up!

If you want to blog more frequently, but don’t have the time, contact us. We can help set you up with all-inclusive blogging!