SEO
Licensed Content for SEO – Worth My Time? Licensed content can have far-reaching benefits for brand awareness and reputation, but is it worth your time in regard to SEO? To an extent, the subject remains controversial and there are indeed some organic search issues to be aware of when licensing content, but generally speaking, this technique is absolutely worth exploring if you’d like to increase you presence in organic search. Licensing content is when…
Read MoreYou’re a B2B business and you want to build your brand, thought leadership & ultimately drive some leads online. Then some kid out of college or over paid consultant told you the answer to all your problems is SEO. So you found some keywords, wrote some content and your traffic graph looks like this: Trust me, I get it. I’ve spent a lot of time working with companies on their B2B digital marketing strategy (I…
Read MoreYou can walk into any Walmart store anywhere in the world and pretty much know where to find what you’re looking for. This isn’t an accident – it’s the science of marketing. Decades of research went into designing store layouts that encourage shoppers to spend money. While the Internet differs from brick-and-mortar in many ways, the science of encouraging shoppers to buy remains the same. In the Internet age, leading potential customers where you want…
Read MoreRecently there has been a lot of conversation around the ol’ SEO watercooler about tabbed content. Is it good, bad, useless, advantageous? We wanted to find out the deal with tabbed content so we put our brains together and came up with our most educated thoughts on the subject. First – does anyone know for sure how Google treats content across the board? Absolutely not, (at least for us schmucks that don’t work for Google) but that’s ok because…
Read MoreI have a true story. Recently, I was meeting with a group of SEOs (really smart people). We were talking about geeky SEO stuff, when someone tossed out the word “CRO.” “What’s CRO?” one SEO asked. There is a dearth of knowledge among SEOs regarding CRO. I totally get this. There are too many acronyms, too many specialties, and way too much marketing jargon. For a long time, I too existed as a SEO without…
Read MoreOne of the most popular marketing goals for local business owners is to improve their organic rankings in the local listings of search engines, such as the map sections found in both Google and Bing. In addition to verifying your business address with Google and collecting quality online reviews, ensuring NAP Consistency is a surefire way to improving your local presence on the web. The higher your consistency, the higher your rankings. Here’s a quick…
Read MoreThese days, it seems like everyone wants to be a blogger, because they assume it’s easy. Any full-time blogger will tell you earning an income from blogging is anything but simple. While anyone can write a 600-word Op-Ed about cooking, parenting, and the like, drawing traffic to that blog in a sea of similar information takes knowledge in search engine optimization, a set of generally accepted best practices meant to maximize site visibility in search rankings….
Read MoreDepending upon the server you use, whether you use upper or lower case in your URL structure may or may not matter. While Windows OS regard URLs to be the same as long as the spelling is the same, Linux and UNIX servers interpret different capitalization as 2 different pages, which can cause problems later on down the line. Can I have an example please? Sure! Wisegeek.org provides a good example of how this can…
Read MoreThe concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing. That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them principally to gain…
Read MoreNow that we have looked at the history of link building and how we got where we are now, the next logical questions is, “What’s next?” Putting the history behind us, you hear the same advice pretty frequently in the industry, you need to have a “good” backlink profile with high quality links, and you should avoid “bad” backlinks that can harm your website in the longterm. But what does that really mean? Better yet, how…
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