Amplifying your blog content is key. IF you’re writing countless blogs but fail to properly promote them, what’s the point? A better strategy is to create an awesome blog post, brainstorm ways to amplify it, and then spend time getting it out into the great unknown. To get you started, here 10 ways to amplify blog content:
Link to Your Blog in Emails
In your marketing emails or newsletters, include links to your latest blog posts. It’s also recommended to include your latest blog’s URL in your email signature- whether it be at home or the office.
Write Shareable Snippets & Install Social Icons
Make it easier for readers to share your blog on social networks by installing social sharing buttons on each post, especially the oft-forgotten yet amazingly effective “Tweet This” button (aka “Click-to-Tweet”).
By placing “Tweet This” buttons next to snippets of info in the body of your posts, you offer readers a shortcut to amplify your blog content with just a click.
Quoting a well-known expert on the subject of your post accomplishes two goals: 1) it lends credibility to your blog, and 2) your sources may share the post with their own followers. Once you’ve found a few popular influencers who seem prone to self-promotion, ask them to give you a comment for your blog, or take a quote from one of their pieces.
Notify the Others You’ve Mentioned in your Blog
Compile a list of every individual and organization you’ve mentioned in your blog post, and notify them via email when you’ve published the blog. Be bold. You did them a huge favor and created some serious value for them. Ask them to share the post. Additionally, tag out-of-reach influencers when you share your posts on social media.
Submit your Blog Links to Reputable Directories
This advice comes from Google’s own recommendations for amplifying blog content. According to Google, “People look for blog content at Technorati every day, are you on their list? You should be. Submit your blog’s url to Technorati, Daypop, Popdex, and any other site of that ilk you come across.”
Now, when it comes to directories, there are some real garbage piles out there. Make sure any directory you submit to has a social following, a solid domain authority, and presentable interface. Otherwise, it could eventually be marked as a dirty link.
Contribute to other Publications
Before publishing a new post on your blog, consider pitching it to other publications.
If you get your name out there on other sites, you can include a link to your blog in your byline while raising your credibility as an expert.
Develop Personas for your Target Audiences
Improve engagement by developing fictional characters (called personas) out of your blog’s different types of readers. Then, write and promote each blog post with one or more of your personas in mind. To cover the gambit of your readers, develop multiple personas with distinct demographics, personality traits, likes/dislikes, etc.
Turn Blogs into Images
The next time you’re about to throw a stock photo into your blog post, go a step further by instead creating an image that delivers your message in visual form, such as an infographic or diagram.
By creating a visual representation of your blog, you can attract a wider audience, because your original ideas will show up in image search results and you may capture the attention of more visually-inclined people. You’ll also create a more socially shareable blog.
Pay for Amplification
If you’ve created a behemoth blog post, think about amplifying its reach further through paid amplification. We occasionally use OutBrain, a content discovery platform that allows you to promote a blog post on major publications.
Optimize Content for Search Engines
Subpar SEO happens to the best. Maybe you haven’t kept up with the latest best practices in blogging for SEO, or maybe you just haven’t had time to optimize.
Still, every post deserves the full SEO treatment. If you know your blog isn’t optimized for search engines like it should be, give the SEO experts at Volume Nine a holler. We’ll help you figure out the most efficient way to amplify your blog content in a jiff.