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Weatherables

Weatherables partnered with Volume Nine to apply AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), turning AI-driven discovery into a new revenue channel and driving hundreds of high-intent visits with a 13% higher conversion rate than the site average.

Vinyl Fencing

Weatherables is an ecommerce brand specializing in fencing, railing, and outdoor products where organic search plays a mission-critical role in driving sales. Customers often research product options, installation details, and use cases before making a purchase, making education and visibility essential. Because of this reliance on organic discovery, changes in search behavior directly impact revenue.

Higher Conversion Rate from AI-Driven Traffic
0 %
Average Order Value from AI Traffic
$ 0

Challenges

Organic search is a mission-critical revenue channel for Weatherables. Customers rely heavily on search to research fencing and outdoor products, compare options, and understand installation considerations before making a purchase.

In 2024, AI-driven search was not contributing to that discovery process at all. Weatherables generated zero traffic from AI-powered tools, meaning the brand was entirely absent from a growing segment of early-stage research.

At the same time, search behavior was changing:

  • Buyers were asking detailed product and installation questions inside AI-powered tools
  • Traditional organic listings were becoming harder to rely on consistently
  • Missing AI visibility meant lost opportunities earlier in the buying journey

Weatherables needed a way to ensure the brand showed up during AI-driven research without risking performance in traditional organic search.

Solutions

Volume Nine approached AI SEO and Generative Engine Optimization as a way to extend Weatherables’ existing organic strategy into AI-powered search experiences. The goal was to make Weatherables easy for AI tools to understand, reference, and recommend during product research.

The work focused on three core areas:

  • Technical optimization to support AI crawlability, indexing, and attribution
  • Content development and optimization focused on product education, use cases, and buyer questions
  • Offsite citations and visibility to reinforce trust and authority signals used by AI systems

Rather than treating AI SEO as a replacement for traditional SEO, the strategy ensured both channels worked together to support discovery and conversion.

V9 Services

  • AI SEO & Generative Engine Optimization (GEO)

  • Answer Engine Optimization (AEO)

  • Technical SEO & AI crawl optimization

  • Content development and optimization

  • Offsite citations and authority building

Results

Weatherables saw AI-driven search move from nonexistent to revenue-generating within a single year. AI-powered tools began sending consistent, high-intent traffic to the site.

Year over year (2025 vs. 2024):

  • Hundreds of visits from AI-powered search, compared to zero the year prior
  • 13% higher conversion rate from AI-driven traffic compared to the site average
  • $450 average order value from AI-driven visitors

AI-driven traffic proved especially valuable. Visitors arrived more informed, converted at a higher rate, and generated meaningful revenue, establishing AI SEO as a viable new acquisition channel rather than a future experiment.