Pixability partnered with Volume Nine to apply AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), turning AI-driven discovery into a consistent lead source and making AI tools one of the top five channels driving leads by Q4.
Pixability is a B2B marketing and technology company helping brands drive performance through video and advanced media strategies. Lead generation plays a critical role in Pixability’s growth, making organic visibility and demand capture essential. As AI-powered search experiences began changing how buyers researched vendors, Pixability needed to ensure continued visibility during early-stage discovery.
Organic search has long been an important driver of demand for Pixability. Prospective buyers frequently research vendors, solutions, and approaches before ever speaking with a sales team, making early-stage visibility critical to lead generation.
That visibility became harder to maintain as AI-powered search experiences began answering questions directly inside search results. Traditional organic traffic started to decline as AI Overviews reduced clicks and changed how buyers evaluated options.
At the same time, lead generation costs across the industry were increasing:
Pixability needed a way to maintain demand generation momentum, protect organic visibility, and ensure the brand showed up accurately inside AI-driven research experiences.
Volume Nine approached AI SEO and Generative Engine Optimization as a way to extend Pixability’s existing demand generation strategy into AI-powered search environments. The goal was to ensure Pixability was clearly understood, accurately summarized, and consistently referenced during AI-driven research.
The work focused on three core areas:
Rather than treating AI SEO as a replacement for traditional SEO, the strategy ensured Pixability remained visible wherever buyers were researching solutions.
AI SEO & Generative Engine Optimization (GEO)
Answer Engine Optimization (AEO)
Technical SEO & AI crawl optimization
Content optimization for B2B demand generation
Offsite citations and authority building
Pixability saw AI-powered search evolve into a consistent and high-quality lead source over the course of the year. AI-driven visibility scaled steadily and became a meaningful part of the overall acquisition mix.
Year to date:
AI-driven visitors arrived with higher intent and clearer expectations, converting at nearly twice the rate of the site average. As a result, AI SEO and Generative Engine Optimization became a dependable contributor to Pixability’s demand generation efforts.