Conversion Copywriting: 10 Words and Phrases that Scream “Click Me!”

Barb Dittert

• Content Marketing

Whether a business is attempting to make a sale, encouraging email sign-ups, or requesting contact information, marketers face a challenge to write copy that screams “Click me!” However, in the 26 years since the World Wide Web launched, users have seen the phrase “click me” more times than it’s possible to count.

Successful conversion copywriting requires marketers to think outside of the box. The copywriting conventions many marketers rely on must be interrupted and reinterpreted for a new generation of users. Using “Click me!” to entice a potential lead to convert is pretty much the equivalent of bringing a knife to a gunfight.

Internet users know what a link is and how to use it. They don’t need to be told to click on a link because it’s general knowledge in 2015. Other than its redundancy, “Click me” is usually far too vague to pique users’ interest. There’s a million places to click online and people want to know where they are headed when they select a link or button.

If you truly want to increase clickthrough rates on landing pages, emails, websites, and other digital spaces that use calls-to-action, try including some of these words and phrases that scream “Click me!”

1. Instant:

   People crave immediate satisfaction. A button on a website that says, “Instant Quote,” informs users that they can receive something in that very moment.

2. Opportunity:

   While your business might only be offering the opportunity for a free small service/product, the word sounds like something that should not be passed up. “Don’t miss this opportunity,” instills a sense of urgency to not overlook this chance for something great.

3. You/Your:

   People are self-focused. A link in an email that states, “We can help you with your financial woes,” encourages recipients to click so they can learn how your business will make their lives better and/or easier.

4. Download Now:

   Strong conversion copywriting is concise and action-inspiring. Simple and to the point, a user knows exactly what is going to happen when they click a link or button that says, “Download now!”

5. Start:

   A user is taking action when they click a button or link that includes “start.” It signifies to your audience that they are about to begin some process with your business, whether it’s a purchase or a newsletter signup.

6. Reveal:

   Everyone loves a good mystery. Using “reveal” in calls-to-action intimates to readers that there is something they don’t know but should. No one likes be out of the know.

7. Submit Your Order:

   Clicking this link means curious leads are ready to convert into closed sales. A button that says “Submit Your Order” lets users know how quick and easy it is to purchase a specific product/service from your business.

8. Discover:

   Similar to “reveal”, including “discover” in a clickable call-to-action expresses to the viewer that there is a whole world of information, discounts, or offers that they have yet to find. “Discover how our services can save you money,” tells users there is a gap in their knowledge that can easily be filled with a simple mouse click.

9. Offer Expires Soon:

   This phrase is even better if you can substitute a date or time in for the word “soon.” The clock immediately begins to tick away the minutes when someone sees this copy, and they’re inspired by a sense of urgency not to miss out on an offer that’s going to expire shortly.

10. Browse:

    This indicates there is a large inventory of options for users to choose from when making their final selection. Consumers like to have many options so they can decide what product/service best fits their needs.

Do you have any more to add to this list? Tell us in the comments below!