VW logoFacebook Community Growth of +2,257

Increased Followers by 44,889 in Four Months!

The Need

Vitamin World wanted to increase brand awareness & exposure, grow their followers for remarketing opportunities and increase targeted traffic to the website.

The Strategy

  1. Create and consistently post branded high-quality health & wellness lifestyle content
  2. Develop and run Social Media Advertising Campaigns
  3. Run Creative Contests and Giveaways
  4. Engage with the community and industry relevant influencers

#1 Create and consistently post branded high-quality health & wellness lifestyle content. 

Daily posting on Facebook, Instagram, Pinterest, and Twitter to deliver content that has been developed for different audience segments with unique messaging and engagement objectives.

health-content

44-engagement

#2 Develop and run Social Media Advertising Campaigns

Target new audiences, existing audiences and competitor audiences using multiple types of objective-based campaigns on Facebook, Twitter, Instagram and Pinterest.

VW-Facebook-Advertising

#3 Run Creative Contests and Giveaways

Create creative concepts and promotions to ignite engagement from the existing audience, promote new product lines and reach new, targeted audience segments with content that they want to participate in. This is also a great way to acquire email-opt in’s.

VW-FB-Contest

#4 Engage with the community and industry relevant influencers

Reach out and establish relationships with influential people in the fitness and nutrition industry and share their content, provide them with Vitamin World products and ask for reviews and connect with them to promote products to their audiences.

VW-FB-Stories

The Results

VW-Results