Frequently Asked Questions
When it comes to choosing the right digital marketing partner, we know you need to do your due diligence. That means doing some research on you and your competitors while making sure that your potential partner is transparent, experienced, and qualified. To help, we are sharing some of tehe most common questions we get asked as an agency.
How will you measure the success of the marketing campaigns?
From the start, our digital marketing strategies are informed by data and designed specifically to meet — and exceed — your KPI goals. We consistently measure your campaign’s performance against these KPIs, and you’ll get in-depth, no-bullshit reports at the end of each month so you can see how the campaign is stacking up.
We don’t just stop at the report. We consistently use the data to tweak and optimize your campaign to perform at optimal levels. Your strategy shouldn’t be written in stone; we view it as a living document that can and should be changed based on what the data tells us throughout the campaign.
Do you have specialties or focus on a specific industry?
Our team works with clients from a variety of B2B and B2C industries. As a Colorado company, we geek out over outdoor retailers and travel and tourism, but you’ll also find us doing deep dives into SaaS and manufacturing industries. No matter your industry, we’ve crafted a digital marketing strategy for it! For more information, check out some of our main industries.
Who will be my day-to-day contact?
At Volume Nine, we do things a little differently. From the early stages of the sales process, you’ll be talking to an experienced V9 team member who will be your primary point of contact — no pushy salesperson in sight. Once you sign with us, you’ll work with the same V9er, and you’ll also meet the two to three other digital marketing strategists on their team who will be building and executing your strategy.
How many clients does each team member manage?
We view companies that work with us not as clients, but as partners. For that reason, each team member partners with a smaller group of clients: – we average 4 to 5 clients per team member. We’re here to help you reach your marketing goals, and we want you to feel like you’re our top priority — because you are.
Do you use freelancers or is your team in-house?
The team you will be working with are all full-time employees with years of experience in digital marketing. While our core capabilities are done in-house, if you’d like to explore video, graphic design, or photo work as a part of your campaign, we have a network of trusted partners we bring in to work on your project. Working with these partners on a project basis helps us work within your budget while still providing you with top creative talent for your campaign.
How do you communicate with clients during the relationship?
TL;DR: we’ll be here when you need us. We have a set call time from the start — either weekly, biweekly, or monthly depending on your preferences and level of service. In between meetings, you can always reach us through email (we’ll always respond in 24 hours or less… unless it’s the weekend) or through a quick phone call with our team. We’ll also be sending you strategies, insights, and reporting throughout the month.
Our main goal is to work as an extension of your team, so we’re available as much (or as little) as you need us. We’ll adapt to whatever work style is best suited for you.
What do you need from me and my team?
After the initial discovery meeting and kickoff call, you can be involved as much or as little as you want. If you prefer to stay hands-off and let us work our magic, we may just need a few approvals from you during the engagement. Our team members can also work directly with creatives or web developers on your team to get the nitty-gritty changes of the strategy up and running.
Do I have to make a long-term commitment?
Not at all! After an initial term, all contracts are on a month-to-month basis. However, we’ve worked with many of our clients for years as partners to their internal marketing team — we’re still creating campaigns for the very first client who signed to the agency 13 years ago!
What makes Volume Nine different from other agencies?
Simply put, we’re here to be true partners with your team. Unlike other agencies, who may drop a templated strategy on your lap and walk away, we’re deeply invested in your success. We work until we have a complete understanding of your business and your unique needs, and we’ll do whatever it takes to help you reach your marketing goals.
We’ve also had many clients tell us that we’re more than just a vendor; our meetings have been called “the best of the week” (yes, that’s an actual quote from a client). Don’t expect a stuffy or boring call filled with dense business jargon, either. We’re here to make marketing fun again and to create some serious impact while we’re doing it!
I want to learn more. Where should I start?
Volume Nine has published hundreds of blog posts, written a number of guides, created training videos, and shared our best presentations for over the years. Here are a few recent resources that will help you learn more about our marketing philosophies and how we think:
- Social media should be a part of your marketing strategy, every. single. day.
- Seeing results from organic content marketing efforts may take time, but it’s the best long-term investment you can make in your business.
- Lifestyle marketing is the best way to reach for B2C brands to reach their target audience where they are and create brand loyalists.
- PPC and paid social advertising is the present (and future) of digital marketing. There’s no better way to reach your target audience right now.
- Behind every piece of data, there’s a story, and that story can be used to take your marketing to the next level.