Generative Engine Optimization (GEO) aka AI SEO Services
More and more, your customers are turning to AI Chatbots and LLMs to solve their problems – let’s connect you with them!
Join the hundreds of brands who trust Volume Nine.
More and more people are getting answers from AI models like Gemini, ChatGPT, Perplexity, Grok, and AI Overviews. These searches are on the rise, and optimizing for AI models is the very real future of where SEO is headed.
We help brands build visibility where it matters now: in the data these large language models pull from. That means rethinking how you create content, how your site’s structured, and how your brand authority shows up across the internet.
This isn’t about chasing rankings and the 10 blue links. It’s about being included in the conversation when AI is answering your customers’ questions.
Ready to have ChatGPT refer your brand vs. your competitors?
"Volume Nine has been a valued vendor of Breastcancer.org for over 5 years. They have a deep understanding of our goals and priorities as a nonprofit and help us understand current SEO best practices and identify actionable steps we can take to increase our traffic and engagement."
Caroline Durham
Associate Director of Content, Breastcancer.org
Argaux
4,000% increase in AI traffic leading to thousands in new ecommerce revenue.
Volume Nine
Applied AI SEO best practices to our own website, turning ChatGPT into our third best source of new leads and adding over $100k to our pipeline.
Ready to optimize for the future of search?
Common problems we solve for clients:
- Your brand doesn’t appear in AI-generated answers.
- AI tools describe your business wrong or leave out important details.
- Your competitors show up more often in AI search results.
- You have content, but it isn’t getting picked up by LLMs.
- Your organic traffic is slipping as AI Overviews are pulling click through.
- Your authority isn’t translating into visibility inside AI-generated results.
- Your leadership team expects AI search to be a priority, but you aren't sure where to start.
- There’s too much conflicting advice about AI search, and it’s hard to know what actually matters.
Our approach to Generative Engine Optimization
Clarity
You get a clear view of what matters for AI search and what does not, so effort stays focused and intentional.
AI SEO Baseline
You see how your brand currently appears in AI-generated results and where gaps exist.
Brand Authority
Your brand is positioned in a way AI systems understand, trust, and reference.
Content
Existing and new content is shaped to support AI-generated answers, not just rankings.
Signals
Technical and structural signals are aligned to help AI tools accurately interpret your site.
AI SEO Strategy
You leave with a defined path forward, so AI SEO becomes part of your strategy instead of another open question.
A few of our AI SEO / Generative Engine Optimization Capabilities:
Generative Search Research
Know how people are actually searching inside AI tools. We study how questions are asked and refined in generative engines so your content shows up when buyers are looking for real answers.
ChatGPT and Answer Engine Optimization
Show up where buyers are asking questions. We improve how your brand appears inside ChatGPT and other answer engines by strengthening clarity, authority, and sourcing.
Content Designed for AI Answers
Create content AI tools want to reuse. We shape pages so they’re easy to summarize, accurate to reference, and useful in AI-generated responses.
Query Fan-Out Research
Get ahead of the follow-up questions. We uncover how one AI query expands into many related questions so your content supports the full conversation, not just the first prompt.
Google AI Overviews and AI Mode Optimization
Stay visible as Google search changes. We optimize your content so it’s more likely to be summarized, cited, and surfaced in AI Overviews and Google’s AI Mode.
FAQ and Question-Based Optimization
Answer the questions buyers are already asking. We structure FAQs to align with how AI tools pull direct answers and surface quick explanations.
Prompt and Query Modeling
Speak the same language AI tools use. We analyze real prompts from tools like ChatGPT and Perplexity to help your content align with how answers are pulled together.
AI Overview Citation Analysis
Understand why competitors are getting cited instead of you. We analyze AI Overview results to identify gaps traditional SEO reports miss.
Structured Content Hierarchy
Make your content easier to interpret. Clear structure helps AI systems understand what matters most on a page and how ideas connect.
Entity and Topic Mapping
Help AI systems clearly understand what you do. We connect your brand, services, and expertise so large language models know when and why to reference you.
Brand Mentions and Citations
Build trust without relying only on links. We strengthen brand mentions and citations across trusted sources that AI systems use to validate credibility.
Technical AI Readiness Audits
Remove friction behind the scenes. We audit technical SEO elements that affect how AI systems access, process, and trust your content.
Ready for an SEO program that drives new customers, not just traffic?
"My relationship with Volume Nine started in 2017; they were retained to consult on SEO best practices, blog and web content, assist with web analytics, and new website design among many other things. Every team I worked with was organized, responsive, detail-oriented, and had a wealth of knowledge of digital marketing best practices. Icing on the cake was how personable, supportive, and fun everyone on the team was. I wholeheartedly have and will continue to recommend them."
Kimberly James
Marketing Director, Sanity Solutions
Frequently asked questions about our AI SEO (Generative Engine Optimization) services
Here are the answers to some of our most common AEO services questions to help you figure out if Volume Nine is the right fit for your business.
Generative Engine Optimization is about helping your brand show up inside AI-generated answers, not just traditional search results. Instead of only chasing rankings and clicks, GEO focuses on making sure AI tools understand your brand, trust your content, and reference you when people ask relevant questions.
Traditional SEO is mainly about visibility, traffic, and clicks from search engines. AI SEO builds on that foundation and focuses on how tools like ChatGPT, Google AI Overviews, and Perplexity pull information, summarize content, and cite sources. You still need strong SEO, but GEO helps make sure that work translates into visibility in AI-driven search experiences.
Yes. AI SEO does not replace traditional SEO. It depends on it. Strong technical SEO, content, and authority are still critical. GEO helps make sure those investments continue to pay off as search behavior and search interfaces change.
Success is measured through a mix of AI visibility signals, brand mentions in AI-generated answers, citation presence, accuracy of how your brand is described, and how often you appear for high-intent questions. The goal is clarity and visibility where decisions are being influenced, not just traffic numbers.
Yes. We offer GEO audits that show how your brand currently appears in AI tools, where competitors are showing up instead, and what gaps are holding you back. Audits are a great starting point if you want clarity before committing to an ongoing program.
Yes. A big part of GEO is optimizing for how Google’s AI Overviews and AI Mode summarize and surface content. That includes improving structure, authority signals, FAQs, and content clarity so Google is more likely to use your information in AI-generated results.
AI SEO is not instant, but it also doesn’t take years. Many brands start seeing improved AI visibility within a few months as authority signals strengthen and content is better aligned. Like SEO, it compounds over time, especially as AI tools continue to evolve.
Not at all. GEO is valuable for any brand whose buyers research before they buy. If your customers ask questions, compare options, or rely on AI tools to learn, AI SEO can play a role, regardless of company size.
Yes. We look at how different AI tools retrieve, summarize, and cite information. Optimization focuses on clarity, accuracy, structure, and authority so your content can be confidently reused by those systems.
We focus on tactics that actually influence how AI tools understand and reuse content. That usually includes strengthening entity and brand signals, optimizing content for AI summaries and citations, improving FAQ and question-based content, and making sure authority signals are consistent across the web. We also look closely at how your brand appears in tools like ChatGPT, Google AI Overviews, and Perplexity so we can adjust what’s missing or unclear.
AI SEO isn’t about chasing one trick. It’s about stacking the right fundamentals so AI systems can confidently reference your brand when it matters.
FAQs are incredibly important for AI SEO. Well-structured questions and clear answers are often pulled directly into AI-generated responses. We optimize FAQs so they align with real questions people are asking and how AI tools surface direct answers.
We focus on making it easy for large language models to understand who you are, what you do, and why you’re credible. That usually means strengthening brand and entity signals, improving how your content explains core topics, and making sure your brand is consistently referenced across trusted sources.
We also spend time on question-based content, FAQs, and clear explanations, since LLMs rely heavily on those formats when generating answers. The goal is simple. When an AI tool needs to explain a topic you’re known for, your brand is an obvious and reliable choice.