Through strategic SEO, content marketing, and influencer outreach, Volume Nine helped Glo boost search rankings, increase social media conversions by 21%, and expand brand awareness in the mineral makeup industry.
Through strategic SEO, content marketing, and influencer outreach, Volume Nine helped Glo boost search rankings, increase social media conversions by 21%, and expand brand awareness in the mineral makeup industry.
GloProfessional, now rebranded as Glo Skin Beauty, is a global leader in clean, clinical skin solutions. It offers a range of mineral makeup and clinically tested skincare products trusted by medical professionals and beauty experts for over 25 years. Specializing in products designed for sensitive skin and post-treatment care, Glo combines artistry with high-performance formulations, including the first-ever professional peels for at-home use.
Glo faced significant challenges in raising awareness about its products and educating potential customers about the benefits of mineral makeup. Many of its ideal consumers were either unaware of mineral makeup as an option or did not understand its advantages, holding the company’s marketing efforts back. With a successful website launch in 2015, Glo needed to shift focus towards promoting the brand online in 2016, with key objectives of increasing brand awareness, educating prospects, and positioning themselves as the authority on mineral makeup.
To address these challenges, Volume Nine created and launched the #Glointheknow campaign, focused on educating customers and boosting awareness of mineral makeup. The multi-level campaign used a combination of blog content, influencer outreach, social media, and SEO to engage new audiences and improve search rankings. A 3-month blog calendar with 12 posts was implemented to educate potential customers, while influencer outreach helped extend the brand’s reach. Additionally, Glo’s SEO strategy was refined to improve keyword rankings, particularly for the high-priority “mineral makeup” keyword.