Skip to content
Volume Nine
  • Capabilities
    • Social Media
    • Content
    • SEO
    • Paid Search
    • Analytics
  • Industries
    • Ecommerce
    • Consumer Products
    • B2B Brands
    • All Industries
  • Resources
    • Insights Blog
    • Guides
    • Success Stories
    • Speaking
  • About V9
    • The V9 Team
    • Join the Team
    • V9 Gives Back
  • Let’s Talk
  • Instagram
  • Facebook
  • Youtube
  • Twitter
  • LinkedIn
(303) 955-5228
featured snippets in search
Author - Megan Duffy

Featured Snippets in Search: An Overview

Megan Duffy
  • SEO

By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this:

what is a featured snippet

A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s question.

In addition to the relevant content to answer the user’s query, a feature snippet includes the title and URL from the webpage the snippet is pulled from.

Types of Featured Snippets

There are three different types of feature snippet: a paragraph, a list, or a table. The paragraph feature snippet is by far the most common. Like the answer above, a paragraph snippet is just some text that answers a question, and is sometimes accompanied by a thumbnail picture. Lists are often used to provide a list of steps in a process (as in a recipe). Lastly, a table is often used when the search query is looking for a comparison.

The Benefits of Having Your Business in a Featured Snippet

There’s no debate that holding the primary spot on a search engine results page helps drive a ton of traffic. But it takes a long, disciplined approach to climb to the top of an organic search result. The featured snippet provides a bit of a shortcut.

The featured snippet is an opportunity for any page ranked in the top ten of results to jump straight to the top with less effort compared to building a page’s search rank from, for example, from eighth to first. Having a featured snippet effectively puts you at search result zero and allows your business to earn traffic as the top search result.

How To Get My Site in a Featured Snippet

So now that you know the benefit of featured snippets, you’re probably wondering how to get your site in one. The great thing is you really just need to rank somewhere in the top ten to have a shot at getting the featured snippet. Unfortunately, there is no simple formula to ensure your site earns a featured snippet, but there are steps you can take to better your chances.

Write to the Question

Take a look at your keywords and see which of them are question-based queries. The key here is to have a specific answer to these questions within your content. You may want to write so that the question is one of the headers in your content and the answer is directly below that snippet. Just remember to write naturally – if you have to force it, you’re better off focusing on quality content instead.

Go For High Quality

Just because your page doesn’t need to be number one to get the featured snippet doesn’t mean the quality is not important. The higher your page rank, the more likely you are to score a featured snippet.

Try Question and Answer Format

Question and answer pages are a great way to try to get more featured snippets. Since the page will be formatted in much the same way users ask questions, you will increase your chances of being chosen for a feature snippet. Just make sure you have high-quality answers to the questions.

Need More Tips?

If you’re sick of getting passed over for the featured snippet, reach out to the SEO team here at Volume Nine – we’re here to help get your site to page one!

Subscribe Via Email

Categories

  • Content Marketing
  • Digital Marketing
  • SEO
  • Social Media
  • Uncategorized
  • V9 News

Recent Insights

  • 2021 Digital Marketing Stats 2021 Video Marketing Stats Brands Shouldn’t Ignore
  • Ski Resort Marketing 9 Ski Resort Content Marketing Strategies, In a COVID World
  • Resort Marketing Tips Resort Marketing: 10 Actionable Tips for a Post-COVID-19 World
  • How to Build A Stronger Business with Social Listening How to Build A Stronger Business with Social Listening
  • 2020 Digital Marketing Guide for Manufactures 2020 Digital Marketing Guide for Manufacturers

Related Insights

SEO Tools to Audit WordPress Websites SEO Tools for Auditing and Monitoring Your WordPress Website Can Direct Consumer Brands Win on Google with SEO Can Direct-to-Consumer Brands Succeed in Google SERPs? e-commerce-product-videos E-commerce Product Videos for SEO & Beyond

Looking to grow your business online?

From building brand awareness on social media to driving traffic from search engines, Volume Nine helps you connect with your target audience to grow your brand and revenue.

Let’s Talk!

Subscribe to V9 Insights via Email

Sign up for our trends, commentary, analysis, and maybe an occasional joke.

  • Capabilities
    • Social Media
    • Content
    • SEO
    • All Capabilities
  • Industries
    • Ecommerce
    • Consumer Products
    • B2B Brands
    • All Industries
  • Resources
    • Insights Blog
    • Videos
    • Success Stories
    • All Resources
  • About V9
    • The V9 Team
    • Join the Team
    • V9 Gives Back
    • Privacy Policy

OFFICE HOURS:

Monday - Friday 8am-5pm
p:(303) 955-5228 a:1312 17th St #942
Denver, CO, 80202
Privacy Policy

Volume 9, Inc 1312 17th St #942 Denver, CO 80202 (303) 955-5228

  • Instagram
  • Facebook
  • Youtube
  • Twitter
  • LinkedIn