Unlocking New Markets: How We Expanded a Commercial Garage Door Company into the Residential Space
Our client, a commercial garage door company, was experiencing a stagnant market presence, primarily focused on Wheatridge, Colorado. They wanted to tap into the residential garage door and repair market while expanding their geographical reach to the greater Denver Metro area. However, they faced challenges with their limited micro-site, which needed more content and optimization to achieve their goals.
To address these challenges, we employed several digital marketing tactics and strategies:
- Consolidated websites: We combined the client’s micro-sites and added content tailored to the residential market, focusing on consumer needs.
- Technical SEO: We performed a thorough technical SEO audit and made necessary improvements to enhance the site’s search visibility.
- Content Development: We created engaging blogs that addressed common residential issues, such as “Garage Door Frozen Shut,” highlighting the client’s offerings and expertise.
- Local SEO: We optimized the client’s online presence for the Denver Metro area rather than just Wheatridge, helping them expand their reach and target the desired audience.
Our targeted approach yielded impressive results for the client:
- Organic sessions increased by 4,347% when comparing 2022 to 2020
- Conversions (Phone Calls and Form Fills) increased by 2,969.23%
- Information architecture updates, content optimization, and targeted blog production contributed to the continued growth through 2021 and 2022
- They successfully shifted focus to residential applications with new landing pages and locally-targeted content.
By leveraging our expertise in digital marketing, we helped the client successfully expand into the residential market and reach a broader audience in the Denver Metro area, driving significant growth in organic sessions and conversions.