Tire Kingdom Success Story

Tire Kingdom’s Engaging Sumitomo Tire Campaign

Situation

Tire Kingdom (TBC) is a tire sales and vehicle servicing company operating primarily in Florida and select states nationwide. They had a unique challenge due to their relationship with Sumitomo, a tire manufacturer. Tire Kingdom needed to increase engagement and awareness of the Sumitomo tires available in their stores, targeting car owners in their service areas.

Solution

Volume Nine devised an entertaining and interactive solution to engage potential customers and spread awareness of Sumitomo tires. In October, we created a car costume contest, developing four graphics featuring different car costumes: a Witch, a Mummy, a Vampire, and a Princess. Each car costume had a name and a brief, fun backstory.

To incentivize participation and promote Sumitomo tires, we offered a free set of Sumitomo tires to the contest winner. Participants entered the contest by voting for their favorite car costume, ultimately choosing “Wander the Witch” as the winner.

Results

The campaign achieved impressive results for both Tire Kingdom and NTB, as evidenced by the following data points:

Tire Kingdom:

• Total entries: 3,483
• Page views: 9,146
• Social engagements: 134% month-over-month increase (across all platforms)
• Organic Facebook impressions: 67.3% month-over-month increase

NTB:

• Total entries: 7,221
• Page views: 18,117
• Social engagements: 293.2% month-over-month increase (across all platforms)
• Organic Facebook impressions: 59.5% month-over-month increase