Meet Ashley Peterson, Head of Digital Analytics

A Colorado native, Ashley graduated from Bowdoin College with a double B.A. degree in Environmental Studies and Spanish.  She was graduated from the Daniels College of Business at University of Denver in 2014 with her Master of Business Administration and a concentration in marketing. Her marketing career began with Vail Resorts in corporate Environmental Public Affairs.

Since coming to Volume Nine, her work has included SEO strategy, content optimization and creation, aligning SEO with new product launch strategy, A/B testing, creating marketing landing pages, and eCommerce page optimization.

As a former NCAA college athlete, Ashley applies the same characteristics to her professional career that made her a two-time NCAA National Champion (2007 & 2008 Field Hockey): energy, focus, enthusiasm, and drive. Ashley’s passions extend outside the business world where you can find her cooking, baking, traveling, hiking, skiing, traveling, scuba diving, or learning about tequila.

Random Facts

Where were you born?

Littleton, CO

What’s your favorite movie of all time and why?

“Chef” — Besides the fact that I am a foodie and love to cook (this movie will make your mouth water), this is a great movie about “do what you love and love what you do”.

Favorite quote from a book? 

“A creative man is motivated by the desire to achieve, not by the desire to beat others.” –Ayn Rand, The Fountainhead

What is your favorite website/s to waste time on?

Pinterest and Epicurious food blog.

If you had a super power, what would it be & why?

Omnilinguism. This is the ability to understand any language. With this superpower I could travel around the world and never have to worry about a language barrier.

What is your favorite viral YouTube video? 

“#Hashtag” is one of my several favorites: