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Core 4x4

Core 4×4 partnered with Volume Nine to rebuild its paid media strategy around content, not just clicks — driving Google Ads conversions up 1,000% year-over-year and sustaining a blended ROAS of 8.64x across channels.

Core 4×4 is a 13-year-old aftermarket Jeep and Ram parts manufacturer based in Utah, built around a deep passion for the off-roading community. Its product line is designed to meet off-roaders wherever they are, from weekend cruisers to hardcore rock crawlers. With a purchase journey that often involves multiple touchpoints and in-depth research, video content and paid media played a critical role in helping customers find the right parts and trust the install process before they buy.

Blended ROAS

0 x

Google Ads Conversion Growth

+ 0 %

Challenges

Google Ads spend had increased 4x while revenue grew only 1.5x, signaling significant inefficiency in paid media
Performance Max campaigns lumped unrelated products into single asset groups — a “Jeep” campaign could surface Ford F250 parts, diluting relevance and wasting spend
Non-brand search campaigns were paused, leaving a strong-performing channel underutilized
No dedicated new customer acquisition targeting — “new customer” campaigns were still overlapping with branded search, masking true efficiency
Core 4×4 needed a transparent partner who would educate, not just execute

Solutions

Three core strategic moves:

Campaign restructuring by product type — broke out Google Ads campaigns by keyword and vehicle/product type so a Jeep Cherokee shopper never saw Ram-specific messaging, cleaning up both reporting and the user journey
Content-driven creative — paired lifestyle imagery with product shots so ads felt native to the off-roading community, not like generic e-commerce ads
Tighter audience targeting — pulled back from broad “Jeep enthusiast” audiences (high engagement, low purchase intent) to focus spend on people actually in-market
YouTube content tied directly to paid strategy — systematized boosting of Core 4×4’s install and problem-solving videos, then proved the connection between boosted content and product-page sales spikes, turning video from a brand-awareness nice-to-have into a measurable revenue driver

V9 Services

Paid Media Management (Google Ads, Meta Ads)
YouTube Content Boosting & Management
Organic Social Media Management
Creative Development (video, static, lifestyle + product imagery)

Results

8.64x blended ROAS across Meta and Google Ads
1,000% YoY increase in Google Ads conversions
Meta ROAS peaked at 18x at launch and never dropped below 6x
Proven content-to-commerce connection: boosted YouTube videos correlated directly with measurable traffic and sales spikes on corresponding product pages